Monday, January 12, 2009

Track What Your Readers Click on Your Blog

By Lynette Chandler

You already receive a good amount of information from your visitor statistics installed on your blog. This will show you which pages are most popular on your site, where the traffic is coming from and of what country. What you need to realize is that the positioning of certain page elements is very important. For example, where is the best place to put your RSS feed icon, and where should you place your newsletter subscription?

And where should the links to your products be placed? Which place on the page are peoples attention drawn to, and where do they end up clicking?

Fortunately, there is an amazing solution available (for free) from CrazyEgg.com. Installing this tracking system will display a "heat map" of visitor behavior, including where they concentrate most on the page, and which part they mostly click on.

Heat maps can be extremely useful when you want to make the changes to the layout of your website or change your blog theme, as you can test whether your changes have been a success or not, and adjust accordingly. Another cool feature of the CrazyEgg software is the ability for the script to estimate visitor click through rates, and estimate the likelihood of current visitors clicking new links.

You can use this to track all kinds of advertising or promotions you participate in. There are other alternatives to CrazyEgg if you want to try them out.

ClickHeat - this is actually an open source script from Labsmedia.com, which you can install on your own site. Works a lot like CrazyEgg, maybe not as detailed reporting.

Feng-GUI.com ( pronounced feng gooey) is a different alternative, which produces a simulation and estimate of where your visitors will click on your webpage. To make this easier, install the Firefox plug-in named "view finder website heat map". This is a useful tool when just starting out, but it's really better in the long run to use a paid version.

Clickdensity.com is something else you could try - this seems a viable alternative to CrazyEgg, but comes with a bonus of an A/B split testing tool.

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1 comment:

Jimmy Jarred said...

I will surely think about using this tool to track visitors movement on the website. It is sounding a very nice option. Thank you so much for sharing about it.
heatmaps