I started researching what is now known as SEO about 13 years ago. I tried over and over to build the site that I dreamed would rank at the top of Google. At the time I began the key apparently was Meta Tags. I made meta tags just like my competition, and made by key word density for the words in those tags higher. I figured that would easily put me to the top. I waited for months on sites, and I never moved at all. One thing I did find interesting is there were some reputable sites that were stuffing words in like pornography, XXX etc to try to capture free traffic on highly searched words even though their sites were not relevant to those results. Basically after nearly duplicating sites I never improved my rankings.
My next feeling was that it must have been the size of the site that had to do with the ranking. I had a problem though in that I would not be able to build large sites because there really wasn't much content on a subject. Every number one site seemed to have a ton of indexed pages. Then I cam across Traffic Booster Pro. This is a program that takes RSS feeds, randomized them and creates a ton of highly optimized pages. Within days I saw results. I was ranked number 60 for a very competitive keyword. I was so excited, I had finally figured it out. Google crawled several times a day. I had the bigger site. This program built all those pages I needed, and redirected each user to my homepage. I got a major increase in traffic for a period of time, but one day because Google crawled so much it crashed my entire data center. Then I noticed my rankings fell completely off Google. I figured once the data center was fixed and I slowed Google's crawl rate on my site my rankings would return. Big mistake, Google had penalized my site. My site doesn't even rank number 1 for the made up keyword in my domain now, all because of this program.
Then on the advice of some Gurus I decided to start a link exchange. I put code on my site on how to exchange links, and on top of that I joined Linkmarket.net to exchange links. I was able to secure a bunch of links to my site and I built a reciprocal directory with probably 400 partner sites. Guru's claimed this is how they go their rankings, but after some testing I decided to see if these Guru's have reciprocal links on their site. Guess what? They didn't. These guys weren't using reciprocal links to get those rankings. Once again I saw no results, and had proof that the Guru's pushing this also saw it as ineffective. I don't want this to be construed that links don't help. Look at the results for "click here" on Google. Adobe ranks #1 and click here is not anywhere on their site as a keyword. They just have a bunch of links with that anchor text. However, they are not exchanged links. I haven't found one site being number one on Google with exchanged links.
So to answer the question, no link exchanging does nothing for SEO. The two ways to get your sites link that are not exchanges you can share information or make link bait. The article that you are reading right now helps my rankings. I just write experiences and information that I have retained in knowledge, the distribute it to webmasters to update content on their site. This helps the webmasters by making Google visit their site often since they are constantly adding content. Best part is when they like and add my content they add a link to my site. I write articles several times a day about different things that relate to my website. This is how I get links to my site, without exchanging them. I exchange information of a one-way text link.
There are two ways. Link bait, and content sharing. Link bait is like the chicken website that Burger King built. I don't know if you ever saw it, but it was a dude dressed up in a chicken suit dancing around and crap. It ranked them number one on Google for the broadest phrase you could think of. Chicken. The drawback to link bait is you have to be extremely creative to get something built that people actually want to link to. Or you can pay an expert in this field thousands to create link bait for your site. There are better ways.
I prefer to use content sharing like this article you are reading. I publish informative articles and distribute them to directories that webmasters go to get content for their site. If people like my information they will publish my article. For instance this article will probably get published by SEO website trying to provide current advice on improving rankings. This benefits the webmaster because if they are constantly adding new content spiders will hit their site more, therefore each change will be indexed faster. That catch is that to use my content they must provide a link back to me in my resource box. This box cannot be modified. If no webmaster likes my article, it is still published in 1000s of directories that I submit to, creating great links back to my website. I do not have an outbound link on my site. I have meta tags that are almost worthless, but my 3 page site ranks very well for keywords due to content sharing.
To conclude it won't hurt to have a well coded big site, but that is not what pulls rankings. The best rankings I ever obtained are from submitting articles. I love to write the different articles and share information or knowledge I have for free. Also Google can tell that I am manually writing these because there is no duplicate information in them across the network. So they know that I am not trying to steal rankings, that I am providing legit information and a link to my site. This causes each link to have a nice weight with google. My job has become to promote my website through distributing information.
My next feeling was that it must have been the size of the site that had to do with the ranking. I had a problem though in that I would not be able to build large sites because there really wasn't much content on a subject. Every number one site seemed to have a ton of indexed pages. Then I cam across Traffic Booster Pro. This is a program that takes RSS feeds, randomized them and creates a ton of highly optimized pages. Within days I saw results. I was ranked number 60 for a very competitive keyword. I was so excited, I had finally figured it out. Google crawled several times a day. I had the bigger site. This program built all those pages I needed, and redirected each user to my homepage. I got a major increase in traffic for a period of time, but one day because Google crawled so much it crashed my entire data center. Then I noticed my rankings fell completely off Google. I figured once the data center was fixed and I slowed Google's crawl rate on my site my rankings would return. Big mistake, Google had penalized my site. My site doesn't even rank number 1 for the made up keyword in my domain now, all because of this program.
Then on the advice of some Gurus I decided to start a link exchange. I put code on my site on how to exchange links, and on top of that I joined Linkmarket.net to exchange links. I was able to secure a bunch of links to my site and I built a reciprocal directory with probably 400 partner sites. Guru's claimed this is how they go their rankings, but after some testing I decided to see if these Guru's have reciprocal links on their site. Guess what? They didn't. These guys weren't using reciprocal links to get those rankings. Once again I saw no results, and had proof that the Guru's pushing this also saw it as ineffective. I don't want this to be construed that links don't help. Look at the results for "click here" on Google. Adobe ranks #1 and click here is not anywhere on their site as a keyword. They just have a bunch of links with that anchor text. However, they are not exchanged links. I haven't found one site being number one on Google with exchanged links.
So to answer the question, no link exchanging does nothing for SEO. The two ways to get your sites link that are not exchanges you can share information or make link bait. The article that you are reading right now helps my rankings. I just write experiences and information that I have retained in knowledge, the distribute it to webmasters to update content on their site. This helps the webmasters by making Google visit their site often since they are constantly adding content. Best part is when they like and add my content they add a link to my site. I write articles several times a day about different things that relate to my website. This is how I get links to my site, without exchanging them. I exchange information of a one-way text link.
There are two ways. Link bait, and content sharing. Link bait is like the chicken website that Burger King built. I don't know if you ever saw it, but it was a dude dressed up in a chicken suit dancing around and crap. It ranked them number one on Google for the broadest phrase you could think of. Chicken. The drawback to link bait is you have to be extremely creative to get something built that people actually want to link to. Or you can pay an expert in this field thousands to create link bait for your site. There are better ways.
I prefer to use content sharing like this article you are reading. I publish informative articles and distribute them to directories that webmasters go to get content for their site. If people like my information they will publish my article. For instance this article will probably get published by SEO website trying to provide current advice on improving rankings. This benefits the webmaster because if they are constantly adding new content spiders will hit their site more, therefore each change will be indexed faster. That catch is that to use my content they must provide a link back to me in my resource box. This box cannot be modified. If no webmaster likes my article, it is still published in 1000s of directories that I submit to, creating great links back to my website. I do not have an outbound link on my site. I have meta tags that are almost worthless, but my 3 page site ranks very well for keywords due to content sharing.
To conclude it won't hurt to have a well coded big site, but that is not what pulls rankings. The best rankings I ever obtained are from submitting articles. I love to write the different articles and share information or knowledge I have for free. Also Google can tell that I am manually writing these because there is no duplicate information in them across the network. So they know that I am not trying to steal rankings, that I am providing legit information and a link to my site. This causes each link to have a nice weight with google. My job has become to promote my website through distributing information.
About the Author:
Brent Sweet is the President of Article Submission Express. This is a company that can help you distribute articles such as this through the internet for instant links to your site, and improved rankings. Click here to read more about Article Submissions.
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