Friday, January 23, 2009

All Kinds of Content on the Internet: Are You Embracing Them All?

By Zachariah Scott

Not so long ago, using the internet was purely a text based experience. Audio and video was available, but less than a decade ago (year 2000-2002) it was nearly non existent. Type a search into Google, and you'll see how sites such as iTunes and YouTube dominate the search results, showing how many types of communication medium now exists online. However, it's not all about video, sounds and writing " many other ways are available to use, helping you reach your target audience.

Here are some ideas for using content to reach your market:

Article Writing: Write articles that link back to your website, publish them to directories or allow permission for other publishers to use the content.

Blog Posts: Write posts to your own blog and offer to guest post on other popular blogs.

Checklists: People love easy-reference printables like checklists. Use them to your advantage:

Special Reports: Show others how to achieve certain objectives within your niche, as a free download as an exchange for their opt-in.

5.) Ebooks: Write a manifesto or guidelines into a downloadable, free report " showing readers that you care, and want to help them succeed.

6.) Podcasts: Publish to well known podcast directories to become well known as an expert in your niche.

Tele-seminars: Publish phone calls, or online seminars and allow users to interact with the conversation.

Screen Capture Video: Illustrate how to use a website, software or how to do just about anything on a computer screen.

Live Person Video: Record a process, yourself or an entertaining piece that your viewers will want to share with others.

Although the mediums of information easily consumed on the Internet have changed, the use of the Internet as an information source has remained throughout the years and will continue long into future. Grab your prospects attention by answering their questions, helping them solve their problems and even keep them entertained with your high quality content.

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