Friday, January 30, 2009

Custom Polo Shirts Marketing Guide

By Dale Corby

Custom Logo polos are a perfect way to bring together your employees, and to brand your promotional message at the same time. Think of the person who gets to wear it is going to appreciate you for a nice logo shirt. Not to mention imprinted shirts are like walking billboards with a minimal cost per impression.

I remember the first job I was an intern at, they had some cotton polo shirts embroidered and then handed them out. I have to say that it gave me big pride to wear my corporate logo polo shirt, and I felt like an important part of the team. Because I do marketing, I just love to write about marketing tools. You know how once you get something and then you notice it all over the place like a new vehicle?

Since I live and breathe marketing, I just love to write about marketing tools. You know how after you get something and then you notice it all over the place like a new car? Since I was given my first custom logo polo and loved it, I have seen corporate logo polo shirts at conferences & tradeshows, I have seen customized polo shirts as uniforms, I have seen polos gifted, sold in college book stores, and company stores, plus themepark type stores. It goes to show you that people really like quality customized polos, otherwise you would not see them all over the place.

Custom Logo shirts are a perfect way to deliver branding & marketing. Its very important to get polo shirts that everyone will like, there is no use in buying cheap shirts. The most important part that makes custom logo polo shirts work, is that they are worn and consequently appreciated. If people don't wear them, your company doesn't get appreciated and branded.

Ok, so now you are educated a bit more about custom printed shirts from my perception, here are some helpful tips when buying your company logo polo shirts.

* Quality, Quality, Quality! Order great polos, name brands are great for ensuring quality. Purchase Cutter and Buck, Port Authority, Nike, Outer Banks, Jerzees, Ping, Red House, and Hanes polo shirts.

* Buy shirts in a multitude of assorted styles, colors & sizes and have them printed at once. You wont have to purchase the exact same shirts or even the same style of shirts for everyone.

* When custom printing shirts, usually you will purchase them screened which is the cheapest method, and embroidered which involves converting your logo using special digitizing machines, and then using an embroidery machine to stitch your logo out. Embroidery usually does cost more, but it is worth the difference because embroidered shirts look so fantastic!

* Female shirts? It is going to be about the feminine styles and pretty colors.

* Guys are easier to purchase polo shirts for. Purchase polos in Medium, Large, and XL. Purchase colors in black, blue, or green unless you are trying to match a company logo color. Dont forget to get a few 2 XL & 3 XL shirts for the heavy men, and please note; the bigger sizes do cost more. Guys are easy to get shirts for Medium, Large, and XL. Colors in black, blue, or green unless you are trying to match a company logo color. Dont forget to get a few 3XL and 2XL shirts for the big men, and note: the bigger sizes do cost more.

* Young Adult polo shirts are best in bright, fun colors.

* You can order samples of a polo from us if you want to see the polos before buying. We can even customize a polo with your art and send it to you before purchasing them. We can do this fairly quickly if needed.

If this polo shirts guide was helpful to you, please blog it, social book mark, digg it, link to it from a website, or whatever you like to do to recommend it to others! Thanks for reading, and best of luck with your marketing! Please let us know how we can help make your next polo shirts campaign be perfect.

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