Every time I have a chiropractor come-up to me at one of my live events, going on and on about how great pay per click is for advertising on Yahoo and Google, I just chuckle to myself. Its common for chiropractors or other business newbies to internet marketing to get really excited about these paid mediums for marketing themselves. Just marketing on the internet feels like a huge new step to them that theyre proud of. Im not saying its impossible to have a great Google Adwords campaign, but in reality youll waste thousands of dollars on this form of marketing with absolutely no returns. So much for being a newbie!
In the realm of chiropractic marketing, Im sometimes called the expert, sometimes referred to as the YouTube chiropractor, or innovator of social networking and video marketing. I like all these terms, and I use my expertise to teach other chiropractors how to utilize free marketing to bring new patients through their doors and excess money into their pockets. But first, let me confess something---
I need to confess that for a very long time I was running pay per click marketing. I was using it, as well as starting amazing campaigns that raked-in nearly 15 new patients each month. Was this success instantaneous? No! I dished-out $10,000 on this type of marketing before I found what was really cost effective. I luckily had the money to lose that allowed me to learn these tips and tricks, but if you dont have money to loose, I say stay away from pay per click like the plague.
So how can you get the most impressive returns on your cash in these harsh economic times? Its in my experience that the only way to have this success is by utilizing the free mediums of chiropractic advertizing and marketing on the internet. When you begin in a medium where youre paying nothing and greatly increasing your chances for returns, you absolutely cant lose. Talk about starting on the right foot! Listen, popular web 2.0 sites like Facebook, YouTube, and MySpace, are three of the most popular websites in the entire world. Do you see how you cant go wrong?
You are simply putting your message and your story in front of masses of targeted people. You can meet people that have the exact same interests as you along with tons of members in your local community. With a simple click of a mouse you can be spreading your chiropractic message and promoting your practice like wildfire.
Get ready because video marketing is going to take over popular search engines like Yahoo and Google in 2009, so you better prepare for it. Today, more than half of the online content is video, and its always going to have a stronghold on the internet due to the interest that it excites. Imagine people being able to see a video of you giving a tour through your office! No chiropractic method has proved to be as powerful as video to get new patients into your office.
Listen, no one can stop you from using pay per click, but keep track of how much youre spending per day and put a limit on it. If you specify that you only want to spend $20 a day, then Google will adjust how its putting your videos out. I was trapped paying $130 a day when I was using pay per click, and thats because I didnt think to set a cut-off.
PPC is by no means worthless, but there is an appropriate time and a place to use it. Whether you can get 40 new patients a month out like some chiropractors claim is up in the air. Make sure you are willing to pay $1-5 dollars per click, too. Depending on your area, this may very well be more or sometimes less costly. It is also best to put a specific condition in the headline like "back pain." Many times I see chiropractors use their personal or practice name which is a bad idea. Put your ego aside and focus on the patient and what condition they are seeking relief from. This will assure you a higher return on your investment and better response.
In the realm of chiropractic marketing, Im sometimes called the expert, sometimes referred to as the YouTube chiropractor, or innovator of social networking and video marketing. I like all these terms, and I use my expertise to teach other chiropractors how to utilize free marketing to bring new patients through their doors and excess money into their pockets. But first, let me confess something---
I need to confess that for a very long time I was running pay per click marketing. I was using it, as well as starting amazing campaigns that raked-in nearly 15 new patients each month. Was this success instantaneous? No! I dished-out $10,000 on this type of marketing before I found what was really cost effective. I luckily had the money to lose that allowed me to learn these tips and tricks, but if you dont have money to loose, I say stay away from pay per click like the plague.
So how can you get the most impressive returns on your cash in these harsh economic times? Its in my experience that the only way to have this success is by utilizing the free mediums of chiropractic advertizing and marketing on the internet. When you begin in a medium where youre paying nothing and greatly increasing your chances for returns, you absolutely cant lose. Talk about starting on the right foot! Listen, popular web 2.0 sites like Facebook, YouTube, and MySpace, are three of the most popular websites in the entire world. Do you see how you cant go wrong?
You are simply putting your message and your story in front of masses of targeted people. You can meet people that have the exact same interests as you along with tons of members in your local community. With a simple click of a mouse you can be spreading your chiropractic message and promoting your practice like wildfire.
Get ready because video marketing is going to take over popular search engines like Yahoo and Google in 2009, so you better prepare for it. Today, more than half of the online content is video, and its always going to have a stronghold on the internet due to the interest that it excites. Imagine people being able to see a video of you giving a tour through your office! No chiropractic method has proved to be as powerful as video to get new patients into your office.
Listen, no one can stop you from using pay per click, but keep track of how much youre spending per day and put a limit on it. If you specify that you only want to spend $20 a day, then Google will adjust how its putting your videos out. I was trapped paying $130 a day when I was using pay per click, and thats because I didnt think to set a cut-off.
PPC is by no means worthless, but there is an appropriate time and a place to use it. Whether you can get 40 new patients a month out like some chiropractors claim is up in the air. Make sure you are willing to pay $1-5 dollars per click, too. Depending on your area, this may very well be more or sometimes less costly. It is also best to put a specific condition in the headline like "back pain." Many times I see chiropractors use their personal or practice name which is a bad idea. Put your ego aside and focus on the patient and what condition they are seeking relief from. This will assure you a higher return on your investment and better response.
About the Author:
Want to get loads of New Patients each month with no-cost chiropractic marketing? Learn how to make $30,000 + / month and build multiple sources of income with this proven social media video training series. Visit http://DCincome.com right now before your zip-code is gone forever!
Posts
3 comments:
Planning is the most important part of any marketing strategy. Chiropractic Marketing may be Successful with Careful Planning, So we must pay attention to plant before start.
chiropractic internet marketing
Right the point. Thanks for your nice information. As well as other marketing system chiroparctic marketing system should be well defined, targeted and verified. The good news is online marketing tools are very easy to reach and have advantage.
Chiropractic Internet Marketing
perfect writing! please keep them coming as I'll regularly visit this site :)
Post a Comment