Perhaps you have heard all the buzz lately about the term 'My Story Marketing'. Many want to know what it is and whether it can possibly help their business. We all have our own personal story and for some of us it could be a very compelling one at that. However, if no one ever hears our story, then it will definitely not have any impact on our business.
So how do we get our unique story out there for all to see? The main avenue for doing this is through the social network marketing scene. Some of the more popular ones are Facebook, YouTube, Twitter, MySpace and Squidoo. Each of these has different features, but they all put their emphasis on communication between people.
There is a section on all these sites where you can tell visitors all about yourself. This is something that many people don't properly utilize. They just put one or two sentences up there that don't tell the reader very much at all. Here is your chance to tell your story and connect with others. This is your opportunity to draw people in.
If you happen to own your own website, make sure you mention it and state that you are its creator. Then tell them something interesting about yourself. If you are young, you might have to be a little creative, as your past experiences will be limited. This is where an older person can shine. They can pick and choose the most exciting stories to tell about their lives to date.
Regardless of your age, you must identify a major problem that you have faced. Go into detail about this. For example, perhaps at one time you were on the verge of having your car repossessed because you couldn't afford the payments anymore. Don't be afraid to be personal. You want people to relate to you on a deep level. Once you have their attention, you will then want to explain to them how you found the solution to your problem. An excellent phrase to use is "all that changed when...." It is as this stage when you explain your business opportunity and how it dramatically turned your life around.
You are now at the final stage of 'My Story Marketing' and that is the call to action. At this crucial time many people shy away from coming right out and asking for what they want. People can only say 'yes' or 'no', so we actually have a 50% chance of getting what we want by asking for it. We should be asking the person to click on the link to our website and enter in their name and e-mail so that they can receive the necessary information that is going to help them out of their difficulties. One word of caution here, make sure you comply with the regulations of the social media site regarding the manner in which you show your website address.
This is not a get-rich-quick scheme but if done right it can certainly create riches. Remember, you are in the business of building relationships with people who will trust, respect and like you. This does not happen overnight. Let me tell you about a friend of mine. He has developed a following of many thousands of people over the years and he recently learned of an opportunity that he thought was excellent. He told his followers about in on Twitter and within a week he had earned over $40,000.00 in affiliate commissions.
This would not have happened for my friend if he had not utilized the 'My Story Marketing' philosophy and told his unique story. That story resonated with many people and they in turn told others about him and his following grew. This is something we can all do. In fact, this is something we all must do, if we want to stand out from the crowd and be part of that 5% who are highly successful in the network marketing business.
So how do we get our unique story out there for all to see? The main avenue for doing this is through the social network marketing scene. Some of the more popular ones are Facebook, YouTube, Twitter, MySpace and Squidoo. Each of these has different features, but they all put their emphasis on communication between people.
There is a section on all these sites where you can tell visitors all about yourself. This is something that many people don't properly utilize. They just put one or two sentences up there that don't tell the reader very much at all. Here is your chance to tell your story and connect with others. This is your opportunity to draw people in.
If you happen to own your own website, make sure you mention it and state that you are its creator. Then tell them something interesting about yourself. If you are young, you might have to be a little creative, as your past experiences will be limited. This is where an older person can shine. They can pick and choose the most exciting stories to tell about their lives to date.
Regardless of your age, you must identify a major problem that you have faced. Go into detail about this. For example, perhaps at one time you were on the verge of having your car repossessed because you couldn't afford the payments anymore. Don't be afraid to be personal. You want people to relate to you on a deep level. Once you have their attention, you will then want to explain to them how you found the solution to your problem. An excellent phrase to use is "all that changed when...." It is as this stage when you explain your business opportunity and how it dramatically turned your life around.
You are now at the final stage of 'My Story Marketing' and that is the call to action. At this crucial time many people shy away from coming right out and asking for what they want. People can only say 'yes' or 'no', so we actually have a 50% chance of getting what we want by asking for it. We should be asking the person to click on the link to our website and enter in their name and e-mail so that they can receive the necessary information that is going to help them out of their difficulties. One word of caution here, make sure you comply with the regulations of the social media site regarding the manner in which you show your website address.
This is not a get-rich-quick scheme but if done right it can certainly create riches. Remember, you are in the business of building relationships with people who will trust, respect and like you. This does not happen overnight. Let me tell you about a friend of mine. He has developed a following of many thousands of people over the years and he recently learned of an opportunity that he thought was excellent. He told his followers about in on Twitter and within a week he had earned over $40,000.00 in affiliate commissions.
This would not have happened for my friend if he had not utilized the 'My Story Marketing' philosophy and told his unique story. That story resonated with many people and they in turn told others about him and his following grew. This is something we can all do. In fact, this is something we all must do, if we want to stand out from the crowd and be part of that 5% who are highly successful in the network marketing business.
About the Author:
Jan Shimano was District Manager for Health & Welfare Canada for many years. She was also self-employed as a Nutritional Consultant and a Master Herbalist. She currently works as a Business & Health Coach and runs her internet marketing business from her residence in British Columbia. Jan invites you to also visit her at www.YouTube.com/1jinny.
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