Besides the free media way of getting traffic to your website, there is another very powerful way to get traffic and sales. That is through Pay Per Click (PPC). There are a few places you can conduct your PPC campaign with. We however choose to do with the biggest search engine- Google. This article will share with you 5 tips of advertising with Google.
PPC is a form of advertising within Google search engine and other websites that subscribe to Google advertisements. Your advert will appear on the side of natural search results on Google search engine, and it will appear in relevant websites when a user search for a particular keyword.
You need to pay to do advertising using PPC. Cost will be incurred when someone clicks on your advertisements. Cost you pay per click starts from a few cents. You can set a limit to the amount you want to pay for each click and the daily amount you want to spent on PPC advertising.
Say the amount you pay for per click is $0.10, and the daily limit is $30 the maximum clicks you can get in a day is 300clicks. Assuming your conversion rate is 3%, everyday you will make 9 sale. And if the commission you get per sale is $30, every day you will earn $270 from one website.
This calculation is based on the assumption that you get the maximum number of clicks each day.
To achieve better results, you can refer to our tips for PPC advertising.
Research your Keywords
When you do PPC, you need to consider the keywords you use. If you have done other forms of traffic generation and you are ranked high with a particular keyword, you probably want to use other keywords to establish your presence in the search engine.
There are some free tools you can use to determine what keyword to use. Google Keywords and Google Trends are 2 very good tools to determine which keyword is a better choice.
Writing a Good PPC Advertisement
- Headline
You must give readers a reason to click on your advertisement rather than competitors'. First of all, you need a headline that is able to capture reader's attention. Try different combination of headlines, if you find that the click through rate is not up to your expectation.
- Make an Offer
You should try to keep your advertisement short and sweet. Give readers the benefits they will receive if they click on your advertisement. Use action words that will make readers want to click.
Devising Your PPC Campaign
For every marketing campaign you need to come out with a strategy before implementation so that you can use it as a reference to find out if the campaign met your desired outcome.
Think of what you want out get out of the PPC campaign. Is it more traffic to your website, or are you selling something and how is the PPC campaign going to blend with your other advertising methods.
You will also need to do your calculations like break even point, return on investment (ROI), Pay per action. These data will help you analyze your website and use for improvement on the subsequent article.
Set Your Budget
PPC is a paid advertising strategy. So it is important that you set your budget for PPC. Even so, sometimes it is still easy to burn a hole in your pocket. You need to maximize the effectiveness you're your PPC advertisements and yet keep costs at a minimum. Follow the 4 steps to maximize your PPC advertisements;
Step 1: The top position may not be the best
When you do PPC, you need to set your budget in a manner that will give you higher exposure and click through. If you set the limit too low for a very competitive keyword, your advertisement may not appear in as frequently of in the first few pages of the natural search results. Set a limit to ensure your ad gets seen on the first 2-3 pages of the natural search results in the first few position. You will probably get more sincere buyers if your ad appears in the 2-4 position.
Step 2: Monitor Your Statistics
Analyze your crowd. Know which hours of the day, or which day of the week are they more active. With this information you can focus on advertising when your targets are most active. This limits the amount you spend on your PPC campaign.
Step 3: Be Decisive
Because the number of words you can put into your ad is very limited, you should find out which keyword works best for you, if you think that a particular keyword is not working, change it. Use Google tools to help you with this decision.
Step 4: Do your maths
If you are using PPC to sell products, do not spent more than 10% of your average sales amount on advertising. The ROI will be too low. Assuming the conversion rate of your website is 3%, you need to direct 34 people to your website to make a sale. If your average sale is $100, spend not more than $10 on PPC. That will equate to $0.33 per click.
Monitor Results
It is important to constantly check your statistics to be informed about the costs incurred and the results generated to fine tune your advertisements and identify any underlying problems.
You need to monitor the statistics and review your bid to minimize expenses and maximize the results.
PPC is a form of advertising within Google search engine and other websites that subscribe to Google advertisements. Your advert will appear on the side of natural search results on Google search engine, and it will appear in relevant websites when a user search for a particular keyword.
You need to pay to do advertising using PPC. Cost will be incurred when someone clicks on your advertisements. Cost you pay per click starts from a few cents. You can set a limit to the amount you want to pay for each click and the daily amount you want to spent on PPC advertising.
Say the amount you pay for per click is $0.10, and the daily limit is $30 the maximum clicks you can get in a day is 300clicks. Assuming your conversion rate is 3%, everyday you will make 9 sale. And if the commission you get per sale is $30, every day you will earn $270 from one website.
This calculation is based on the assumption that you get the maximum number of clicks each day.
To achieve better results, you can refer to our tips for PPC advertising.
Research your Keywords
When you do PPC, you need to consider the keywords you use. If you have done other forms of traffic generation and you are ranked high with a particular keyword, you probably want to use other keywords to establish your presence in the search engine.
There are some free tools you can use to determine what keyword to use. Google Keywords and Google Trends are 2 very good tools to determine which keyword is a better choice.
Writing a Good PPC Advertisement
- Headline
You must give readers a reason to click on your advertisement rather than competitors'. First of all, you need a headline that is able to capture reader's attention. Try different combination of headlines, if you find that the click through rate is not up to your expectation.
- Make an Offer
You should try to keep your advertisement short and sweet. Give readers the benefits they will receive if they click on your advertisement. Use action words that will make readers want to click.
Devising Your PPC Campaign
For every marketing campaign you need to come out with a strategy before implementation so that you can use it as a reference to find out if the campaign met your desired outcome.
Think of what you want out get out of the PPC campaign. Is it more traffic to your website, or are you selling something and how is the PPC campaign going to blend with your other advertising methods.
You will also need to do your calculations like break even point, return on investment (ROI), Pay per action. These data will help you analyze your website and use for improvement on the subsequent article.
Set Your Budget
PPC is a paid advertising strategy. So it is important that you set your budget for PPC. Even so, sometimes it is still easy to burn a hole in your pocket. You need to maximize the effectiveness you're your PPC advertisements and yet keep costs at a minimum. Follow the 4 steps to maximize your PPC advertisements;
Step 1: The top position may not be the best
When you do PPC, you need to set your budget in a manner that will give you higher exposure and click through. If you set the limit too low for a very competitive keyword, your advertisement may not appear in as frequently of in the first few pages of the natural search results. Set a limit to ensure your ad gets seen on the first 2-3 pages of the natural search results in the first few position. You will probably get more sincere buyers if your ad appears in the 2-4 position.
Step 2: Monitor Your Statistics
Analyze your crowd. Know which hours of the day, or which day of the week are they more active. With this information you can focus on advertising when your targets are most active. This limits the amount you spend on your PPC campaign.
Step 3: Be Decisive
Because the number of words you can put into your ad is very limited, you should find out which keyword works best for you, if you think that a particular keyword is not working, change it. Use Google tools to help you with this decision.
Step 4: Do your maths
If you are using PPC to sell products, do not spent more than 10% of your average sales amount on advertising. The ROI will be too low. Assuming the conversion rate of your website is 3%, you need to direct 34 people to your website to make a sale. If your average sale is $100, spend not more than $10 on PPC. That will equate to $0.33 per click.
Monitor Results
It is important to constantly check your statistics to be informed about the costs incurred and the results generated to fine tune your advertisements and identify any underlying problems.
You need to monitor the statistics and review your bid to minimize expenses and maximize the results.
About the Author:
MLM Absolute provides a liabrary of resources of resources for all MLMers, Internet & Network Marketers who wants to build success through the internet. To learn more about doing PPC advertising, go to MLMAbsolute, you will definitely not regret it.
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