Interpreting the big increase in Web purchasing, a survey by Forrest Research claimed that expected Internet buying would grow to over $200 billion in 2008, compared to $96 billion in 2003. So who are responsible for all those purchases?
A considerable portion of that market is adult females, in particular young moms, part of the group of purchasers that quote an orientation for Online Shopping to avoid busy shops, buy cheaper, do a product comparison, and cut down on time spent outside the house to buy what they need.
In 2003, women in the 18-34 year age bracket made up 15% of Internet users. They also constituted 24% of the buyers from cosmetic and fragrance sites, 20% of the customers for wearing apparel, and 22% of the shoppers for jewelry and other luxury items.
A total of 50% of all World Wide Web purchases are made by a individual in a home where the main income comes from someone in the age group of 25-55 year olds, and it shows clearly that households have the biggest impact on the total yearly gross revenues by Cyberspace stores, primarily in situations where the woman in the household was organizing the buying of gifts, and personal particulars.
The survey taken with possible buyers, resulted in industry statistics establishing $1 being spent on Internet purchasing for every $1.50 in local stores, thus making an obvious influence on purchases in shop in the area.
A considerable portion of that market is adult females, in particular young moms, part of the group of purchasers that quote an orientation for Online Shopping to avoid busy shops, buy cheaper, do a product comparison, and cut down on time spent outside the house to buy what they need.
In 2003, women in the 18-34 year age bracket made up 15% of Internet users. They also constituted 24% of the buyers from cosmetic and fragrance sites, 20% of the customers for wearing apparel, and 22% of the shoppers for jewelry and other luxury items.
A total of 50% of all World Wide Web purchases are made by a individual in a home where the main income comes from someone in the age group of 25-55 year olds, and it shows clearly that households have the biggest impact on the total yearly gross revenues by Cyberspace stores, primarily in situations where the woman in the household was organizing the buying of gifts, and personal particulars.
The survey taken with possible buyers, resulted in industry statistics establishing $1 being spent on Internet purchasing for every $1.50 in local stores, thus making an obvious influence on purchases in shop in the area.
About the Author:
According to a recent survey conducted by Marketing Sherpa, one of the best ways to tap into the lucrative mom's market is through solid information. If you're looking for great content to appeal to moms, get it cost-effectively at All Mom Content - your source for quality PLR content
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