Give yourself a pat on the back! Everything seems set to go; choosing keywords, bidding, market analysis and even placing your ad in a favorable position. On top of this you have been able to take advantage of Google's tutorials and keyword research tools, to get your campaign off to a flying start. In fact it seems like you may not have to bother with it for the next 6 months. So what's next?
The next thing to do is to roll up your sleeves and be prepared to get down to some hard work. Setting up your campaign is the easy part. Now you will have to maintain your great campaign and be sure it is productive. You can do this in several ways.
You can do this in a variety of ways. Adwords will help you with this as it has a tool to show you the exact amount of traffic an advertisement is drawing. You can also do this with tools on your website. From these results you can calculate how many leads and sales were produced by a single advertisement.
You will need to be aware of this, as a failing Adword campaign will eat up your advertising budget. It will not only waste your money but will prevent you from concentrating on the ads that are pulling, and bring in worthless leads. After all you will still be paying money for your unproductive ad.
So how do you fix an unproductive ad? If it is placed well, within the first 5-10 pages, and is drawing traffic but no sales, you may want to target your keyword better. It is very tempting to use a broad based keyword to draw in the traffic.
The one problem that you will experience with these popular keywords is that they will not be targeted to your particular market. In general a searcher will commence with these words and then proceed to more specified ones. When choosing keywords you will need to use those that will attract your niche market, but at the same time draw enough traffic.
You will want to have a good blend of keywords. general ones to bring in traffic and new leads and specialized ones to make sales.
Keeping a close watch on your Adwords campaign is the key to victory. In turn the success of your campaign will affect the continuous success of your business. So do not neglect the detailed monitoring of your campaign, so that you can guarantee the rising success of your business.
The next thing to do is to roll up your sleeves and be prepared to get down to some hard work. Setting up your campaign is the easy part. Now you will have to maintain your great campaign and be sure it is productive. You can do this in several ways.
You can do this in a variety of ways. Adwords will help you with this as it has a tool to show you the exact amount of traffic an advertisement is drawing. You can also do this with tools on your website. From these results you can calculate how many leads and sales were produced by a single advertisement.
You will need to be aware of this, as a failing Adword campaign will eat up your advertising budget. It will not only waste your money but will prevent you from concentrating on the ads that are pulling, and bring in worthless leads. After all you will still be paying money for your unproductive ad.
So how do you fix an unproductive ad? If it is placed well, within the first 5-10 pages, and is drawing traffic but no sales, you may want to target your keyword better. It is very tempting to use a broad based keyword to draw in the traffic.
The one problem that you will experience with these popular keywords is that they will not be targeted to your particular market. In general a searcher will commence with these words and then proceed to more specified ones. When choosing keywords you will need to use those that will attract your niche market, but at the same time draw enough traffic.
You will want to have a good blend of keywords. general ones to bring in traffic and new leads and specialized ones to make sales.
Keeping a close watch on your Adwords campaign is the key to victory. In turn the success of your campaign will affect the continuous success of your business. So do not neglect the detailed monitoring of your campaign, so that you can guarantee the rising success of your business.
About the Author:
Brian Basch has been in the field of pay per click management for a long time and maintains a website about adwords campaign management where you can get answers to the rest of your questions.
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