Monday, February 9, 2009

The 2009 Chiropractic Marketing Secret Revealed

By Matthew Loop DC

There's been a well-kept secret in the field of chiropractor marketing that mega-successful DC's have been using to explode their practices for the past two years. This secret can get you massive exposure at an incredibly rapid rate, build trust and credibility with your local community, and literally turn your finances around overnight. Those that have been "in the know" have been laughing all the way to the bank, while other chiropractors continue to suffer miserably in this economic meltdown we're facing. This fresh chiropractic marketing method is also free, believe it or not!

So, what is this phenomenal medium for getting your message across to thousands of members of your community easily and at no cost to you? The answer is chiropractic video marketing! Mark my words, in 2009 video marketing for chiropractors will explode! Early adopters like myself have been reaping massive financial rewards and acquiring new patients left and right from this amazing change in communication dynamics. Videos work for you twenty-four hours a day, seven days a week. This, as far as I'm concerned, is one of the best forms of leverage for your practice.

When you meet members of your community on these social media sites, you can begin to share you practice and expertise with them. When people meet you this way, they think of you for their next chiropractic issue, because they feel that they already know you and trust you. With video marketing, print advertising has reached its end. If you take one video and upload it to 30 different sharing sites, and that gets 5 views a day on each site, were talking 1.050 views a week!

You can see why I was spending a ridiculous amount of money on pay per click, because this could cost you over a thousand dollars a week. Now, imagine the increased exposure from making 10 videos and doing the same thing. If you arent using free media to upload these videos, youre going into the financial hole. If you do use free outlets, the amount of free exposure is mind-boggling!

Video marketing is the simplest and most profound way to brand your chiropractic practice. When a potential patient sees you and your environment, they instantly give you credibility and trust, and this creates great financial success in the long run. At the heart of it, people are buying you"not your practice and not your services. When you are open and natural in your videos, people are going to want to buy your product--- YOU.

When I first began creating simple videos, I didn't even have a video camera. I used screen-capture software. Now, even most digital cameras have a video function within them. The time has never been more ripe to begin to capitalize on this booming trend. The statistics don't lie, as over 52% of all online content is currently video. Just starting out, I would make a goal to crank out at least one or two videos per week for your chiropractic practice. Personally, I usually create at least three per week.

Not big on rejection, are you? Well, with video marketing you never have to worry about that again. New patients and others that are interested will chase you, period! I would recommend telling your chiropractic story and how you came to be where you are within the video. This is a very powerful marketing tool for chiropractors and will add sincerity to the mix. Other than your story, the videos that you create should be all about your viewers and potential new patients.

Since discovering video marketing and implementing it in my chiropractic practice and other business ventures, my life has never been the same. I encourage you to begin your first video production today to get your feet wet. Just like anything, practice makes perfect. I assure you, this is going to be one heck of an explosive year for video!

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