When you have an online business it is crucial that you grow a responsive list. A list of purchasers, subscribers or newsletter readers that are keen to know what you have to say and give. Below is the outline of what you need to do to build your list and make it responsive to your emails.
1 " Opt-in form " On your website you need to place an opt-in form so that visitors can give you their name and email address. An auto responder service will provide you with the html code that you need to place in your website. There are many auto responder services and you do need much experience to use them.
2 " Traffic " Traffic is the life blood of any website and you will need to drive traffic to your opt-in form for it to be successful. The main sources of traffic are from article marketing, video marketing, pay per click (ppc) and forum posting. These are just a few of he many sources available but will suffice to get you going..
3 " Incentive " For a visitor to give you their name and email address you must offer them something of value and pertaining to their interest. This is often a free report you have written or a subscription to your newsletter. Make a good first impression and make it a solid report so you can build on that foundation.
4 " Build a relationship " For your list to be responsive you need to gain their trust and admiration. Always be yourself as this will attract many more followers because if you try to deceive you will be caught out. Videos and regular blogging will show your true self and is a great way for you to gain trust with your list.
These four steps are the foundation on which you need to build a responsive list. Out of the four steps two stick out as being very important, driving traffic and building a relationship with them. Dont be put off it is easier than you think and there is help available.
1 " Opt-in form " On your website you need to place an opt-in form so that visitors can give you their name and email address. An auto responder service will provide you with the html code that you need to place in your website. There are many auto responder services and you do need much experience to use them.
2 " Traffic " Traffic is the life blood of any website and you will need to drive traffic to your opt-in form for it to be successful. The main sources of traffic are from article marketing, video marketing, pay per click (ppc) and forum posting. These are just a few of he many sources available but will suffice to get you going..
3 " Incentive " For a visitor to give you their name and email address you must offer them something of value and pertaining to their interest. This is often a free report you have written or a subscription to your newsletter. Make a good first impression and make it a solid report so you can build on that foundation.
4 " Build a relationship " For your list to be responsive you need to gain their trust and admiration. Always be yourself as this will attract many more followers because if you try to deceive you will be caught out. Videos and regular blogging will show your true self and is a great way for you to gain trust with your list.
These four steps are the foundation on which you need to build a responsive list. Out of the four steps two stick out as being very important, driving traffic and building a relationship with them. Dont be put off it is easier than you think and there is help available.
About the Author:
To receive a free written transcript of a 60 minute interview with Ezine Articles no 2 expert author who is a king of article marketing and driving traffic click Article marketing. Someone who is an expert in relationship building is Alex Jeffreys.
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