Monday, February 16, 2009

Link Building With Article Submissions

By Dan Duvano

You likely will have already heard a little bit about link building. Link building (just to reiterate) is one of, if not the most important method of improving your websites search engine rank - also known as search engine optimization. Dedication to a good link building campaign can reap a huge harvest in traffic and visitor volume.

It's important to build great links to your site, and many people are realizing how important link building is and are using link building services to help get the links that they need. However, when it comes to link building, one of the top methods out there is using article submissions.

So what then is article submission? The basic breakdown is that you write an article (or have someone write one for you) and submit the article to any number of article directories scattered around the web. At the bottom of each article there is a box containing information about the author where you can put a link back to your own website.

Article Submissions Benefits

The ongoing popularity of submitting articles as a method of link building is due to the fact that article submissions also produce many other benefits aside from links.

If you're not sure that this is a top method for you, let's take a closer look at some of the main benefits that you can experience by using article submissions for link building.

Reason #1 - Building Up Your Name

As your articles find their way all over the internet, people will start to recognize your name. With time, depending on the quality of your articles, people will start to think of you as an expert in your field, which will make each subsequent article more influential as people look to you for quality information.

One of the key factors in conversion for your site is going to be a level of trust. This is built by the look of your site, the sales copy etc, but also by any preconceived idea the customer may have of you - and in this respect article marketing really helps.

Benefit Number Two - Low Cost Advertising

Article submissions, a link building method often used by link building services, also have the benefit of working like cheap advertising. Many article directories are totally free to use, and if you write the articles yourself, you'll only spend a bit of time on this type of advertising. Even if you pay someone else to write the article, you'll still find that this is a cheap method of advertising your site, not to mention link building.

Reason #3 - A Top Advertising Method

Not only do article submissions provide cheap advertising, but they provide one of the best methods of advertising out there. Articles end up being posted all over the web. People can pick them up and use them again in ezines, on blogs, or more, spreading around your original article. This gets word of your site out there, making it a very effective way to advertise.

How it Helps You Build Up Links

So now we've covered some of the other benefits of article submissions above, it's time to come back to how it actually builds links to your sites. The main way is that at the end of each article there is what is commonly referred to as a resource box. In the resource box you write a brief blurb about the author and of course, include a link to the authors website (yours).

This resource box is copied any time someone publishes your article, meaning you get yet one more backlink to your website. This methods means the number of one way links to your website grows over time.

So, it's easy to see why link building services often turn to article submissions. It's an excellent method that you can easily use to build links. It's cost effective, easy to get started, and it really works. If you are interested in building up links to your site, then consider trying out this method for excellent results you can count on.

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