Whatever your interest in the internet, be it trying to make money, communicate a message to the world, or just having fun, getting a good search engine ranking is of utmost importance if you want to get visitors to your site. There are other ways such as conventional article marketing (very time consuming) or pay per click advertising (very expensive). However, if you know how to do it search engine optimization is ruthlessly effective at getting visitors to your site and achieving your long-term goals.
Keyword research is the first, critical step to any successful SEO project. If you get it wrong then you could end up trying to rank well for a very competitive keyword and all your efforts will be going to waste. There are some great free tools for doing this like the Google Keywords tool. However, all the free methods have one significant limitation - they don't evaluate the SEO efforts of the other competing sites and therefore establish how possible it is to compete in the rankings for that keyword.
In my opinion one of the best paid services is MicroNicheFinder. It overcomes the big limitations of the free keyword research methods. Most importantly of all it considers a variety of highly complex variables to realistically compute your chances of ranking for a specific keyword. It's available from Clickbank. It's a tool that I would not be without.
The other critical aspect for ranking well in the search engines is new, regular, keyword rich, unique content. Blogging is great for this and the search engines love them. It's particularly important to regularly update the content of a site at the start of its life to catch the attention of the search engines.
If you know anything about SEO you'll know about the importance of building back links. One of the best methods for achieving this is article marketing. However, if you try and do this effectively manually I reckon there's a 90% chance that you'll give up due to the time and effort that this entails. I just don't have the patience to do it so I use a great tool called Unique Article Wizard which largely automates the process both in terms of generating unique versions of your article and submitting articles to directories on your behalf. It's a great tool, highly effective and I couldn't survive without it.
Now, the above covers getting high numbers of back links. However, the resulting back links are not always on high page rank sites. As the search engines also place a lot of importance on the quality of your back links this is also another important consideration if you want to rank well. To do this I use another paid tool called EasyBacklinker which is (as far as I know) the only way of easily finding high page rank sites which you can add a do follow (this is very important) back link. I'm affraid that I don't know of any free way of hunting down these sites so would recommend it if you can afford it (it's not too expensive).
Based on my experiences this is all that you need to do to get a high ranking for a given keyword. Sure, it takes time. But it's really worth it. Generally speaking a lot of people can't be bothered with thorough SEO because it's requires some effort. However, if you're prepared to put in the time then you will rank well and get boat loads of free traffic.
If you're a little impatient and want immediate free traffic then publish articles on using EzineArticles, Squidoo and Hubpages. These resullt in immediate visits to your site while you wait for search engine rank to improve. As an added bonus you do of course generate additional back links.
Keyword research is the first, critical step to any successful SEO project. If you get it wrong then you could end up trying to rank well for a very competitive keyword and all your efforts will be going to waste. There are some great free tools for doing this like the Google Keywords tool. However, all the free methods have one significant limitation - they don't evaluate the SEO efforts of the other competing sites and therefore establish how possible it is to compete in the rankings for that keyword.
In my opinion one of the best paid services is MicroNicheFinder. It overcomes the big limitations of the free keyword research methods. Most importantly of all it considers a variety of highly complex variables to realistically compute your chances of ranking for a specific keyword. It's available from Clickbank. It's a tool that I would not be without.
The other critical aspect for ranking well in the search engines is new, regular, keyword rich, unique content. Blogging is great for this and the search engines love them. It's particularly important to regularly update the content of a site at the start of its life to catch the attention of the search engines.
If you know anything about SEO you'll know about the importance of building back links. One of the best methods for achieving this is article marketing. However, if you try and do this effectively manually I reckon there's a 90% chance that you'll give up due to the time and effort that this entails. I just don't have the patience to do it so I use a great tool called Unique Article Wizard which largely automates the process both in terms of generating unique versions of your article and submitting articles to directories on your behalf. It's a great tool, highly effective and I couldn't survive without it.
Now, the above covers getting high numbers of back links. However, the resulting back links are not always on high page rank sites. As the search engines also place a lot of importance on the quality of your back links this is also another important consideration if you want to rank well. To do this I use another paid tool called EasyBacklinker which is (as far as I know) the only way of easily finding high page rank sites which you can add a do follow (this is very important) back link. I'm affraid that I don't know of any free way of hunting down these sites so would recommend it if you can afford it (it's not too expensive).
Based on my experiences this is all that you need to do to get a high ranking for a given keyword. Sure, it takes time. But it's really worth it. Generally speaking a lot of people can't be bothered with thorough SEO because it's requires some effort. However, if you're prepared to put in the time then you will rank well and get boat loads of free traffic.
If you're a little impatient and want immediate free traffic then publish articles on using EzineArticles, Squidoo and Hubpages. These resullt in immediate visits to your site while you wait for search engine rank to improve. As an added bonus you do of course generate additional back links.
About the Author:
With the right search engine optimization tool achieving a top search engine ranking really isn't that difficult. For a more detailed review of my two favourite tools click here.
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