Friday, February 20, 2009

Top 5 Blogging Musts

By Randy The Hermit

If you are going to start a blog there are some things that you need to consider before you take the plunge.

1.) Make sure your blog is set up on the right hosting service. - By this I mean, should you be using a free blogging services like WordPress.com and Blogger.com or should you be setting up a blog on your own domain.

If you are blogging for profit you should be on your own site with your own domain name. Yes, it is possible to make money with the free blogging services but you will either have to be lucky or work much harder.

If you are running your blog as a business having your own domain name and site will make your blog appear much more professional. Plus it is much easier to optimize your site for the search engines and drive traffic to your site.

2.) Choose the right blogging software - There are a number of different software programs you can use to create a blog such as Joomla, TypePad, Concrete and WordPress. I recommend WordPress because it is the most highly supported when it comes to plugins, themes and even support. There are a number of sites that will help you with your WordPress blog besides the support that you will find at WordPress.org.

3.) Keep your blog in one niche - I do a lot of blog research and I constantly find blogs that have numerous niches covered. They will cover items such as custom cigars and acne on the same blog. Most of these are using some type of auto-posting system and throwing in Adsense and other advertising programs. These are the type of sites that make the search engines and PPC advertising systems change their rules and end up hurting everybody.

Staying on topic for your specific niche will make you the obvious expert and will help on conversions whether you are selling your own product or are referring your readers to affiliate products. You will become known for your niche.

Speaking of niches, your niche should be something that you have an affinity for. You don't have to be the expert but you need to like the niche enough that you are willing to put in the work and it helps if you do know enough to know if the post you are entering is good information or bad information.

4.) Do some keyword research - Keywords are the heart and soul of your blog. If you are relying on the search engines to get traffic to your site you need make sure you are using keywords that are being searched and are targeted to your niche.

Google's keyword tool is a free service where you can see exactly how many people are searching for your keywords on Google every month. This is a great place to start your keyword research.

5.) You should be the star of your blog - let the readers know who you are, put your picture on the blog and a short biography. This will help the reader relate to you and will end up getting you more loyal reader then trying to be an anonymous expert.

These are some the most important things to know about blogging if you use these as your guideline you will end up with a blog that you enjoy working on and your viewers enjoy reading.

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