Saturday, February 7, 2009

Will newspaper classifieds survive online free classified ads?

By Helen Percel

Whether looking to sell an item or attempting to provide a service to the public, the Internet and it's online classifieds are fast becoming a great means to get the word out there for your small business or personal sales. Unlike the old fashion newspapers or penny savers, posting online is far superior for many reasons, such as constantly updated information, national and worldwide exposure and the ability to post for free. All are factors that can make your item sell faster or business soar.

The classifieds on the Internet can be updated regularly updated daily, something newspapers cant always offer. With the web if one wants to update their ad throughout the day the can making for a great feature. So if your need to tweak the price of the item you are looking to sell it can easily be done on most occasions. Perhaps the products description needs to be changed, it can be done with easy and it will look more appealing to the public seeking it out. Another slick feature to posting online is the ability to post multiple time throughout the day to ensure your ad is atop the search.

Another benefit to using online classified ads is the ability for it to be seen by a broader audience. Millions of people are searching the Internet on a daily basis. That same group will soon become your audience and potential clients or buyers of your product. When you advertise in the newspaper it only touches it's circulation base and those who pick it up at the local convenient store or newsstand. When it is seen by the online browser they can also respond to the ad right away via email and pay through the Internet and make the purchase quicker and easier.

Most likely the greatest benefit of the classifieds online is the fact that most time you wont have to pay to advertise or post if you find the right sight. Craigslist.org is a good site and does not charge a fee for most post. With a newspaper there is definitely a fee that goes along with advertising and you are locked into the ad for the duration of the circulation with out change. Also if people read the paper the ad may still be up when the particular product you are selling is no longer available and you may receive phone calls when not necessary.

The online world is a fascinating place and offers many great and new benefits. The use of online ads is just one of the way modern technologies can better your life and others. When comparing the newspapers to the Internet there is no contest. As many of us love the print when reading the local news stories, the classifieds are usually over looked. Posting online provides a much more in your face method.

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