Now the reasons why many people are interested in working from home is often different from person to person.But the primary one is a motivation to earn a decent income that doesnt require travelling to work every day like joe average assumes is the only way to make a living.Another reason is no longer having a boss that one has to take orders from.You are your own boss.
But dont be seduced by the endless stories of roads to riches, the road is not paved with gold, but their are nuggets to be found if you do your research properly.Work loads can paradoxically be higher for home businesses than outside in the real world.But always test part time before you jump into a fulltime career working from your house.
At this stage you appear to be very interested in an online income based around the vagaries of the internet.This is because you realise the immense possibilities a small business can achieve online rather than offline.The two obvious ways of making an income are selling a service or selling a product.
Search engine optimisation is just a term which implies a web site owner has tuned his site to the way the search engines dictate.We primarily aim for google since it is the largest engine.This gives a salesman a possible audience of 225 million English speakers on the internet, which comprise 45% of the Internet population.Nov 2001 United States Internet Council.Chinese speakers can aim for the second largest market after english speakers.!
Dont worry if you dont even have a site since you can just send people to an affiliate link using googles adwords or yahoo marketing.Both advertising methods require a certain level of skill to manipulate to any advantage.Find a product line be it ebooks or whatever,use a method of promoting it even use split testing of two different types of advertising.!Start off aiming for low competition keywords whic are sometimes called "long tail".For an example , instead of trying to compete for the word "honda" which would be quite difficult, you might compete for "discount honda in michigan" and send customers to an affiliate site you have joined.
And now a brief stumble down memory lane for a pithy quote from one of the best salesman, or pen and ink men as they were referred to then.I am speaking about Gary Halbert of course..Facing a class of his students gary asked this question "if you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers..what advantages would you like most to have on your side to win.?"The students shouted back answers like "I would use the tastiest,freshest hamburger meat" or "my prices would be the lowest" etc etc.Gary waited and then leaned forward and said "the only advantage I want is a starving crowd" .All he was saying was that the most important element of any marketing campaign is the quality of the target market.
For internet marketing, like other standard business formats there are only two key factors for you to research to see if you can make a living.Traffic levels which is defined as how many potential customers are there, and Visitor values, what is each of these potential customers worth.The problem with traffic levels is, a search for terms like jokes/pranks etc shows large traffic levels but with a near zero level of possible buyers.Now an often overlooked tool for examining a possible market is google adwords suggestion tool.
When testing the Google suggestion tool go to "results are tailored to.." and click edit and choose the target country.Fill in the main keyword and mark "use synonyms" box.Then look at "Approx Avg Search Volumne" for a monthly average.Then we basically look for the long tail , low competition keywords from the bottom up and seek a medium search number.Then if we are going for the UK market we enter UK google search engine and check what is the number of competitors are for each of our keyword terms.
To find the possible sales value of our keywords whilst using google adwords suggestion tool we search "keywords" to find web sites "built" around these keywords to some degree.To find dollar value of the customer/niche we go to the adwords tool on the left hand side and click "Show estimated Avg .CPC".Then we multiply traffic by cpc(value per visitor) and come to a Total market value.Anything above $900,000 per month is a definite sales possiblity.The search for long tail phrases to get pages to rank in the search engines.When comparing two similar niches, the one with the highest customer value will probably be more profitable.!Thats when you start to consider number of your competitors, strength of those competitors, your products sales price,possible conversion rates, and your ability to optomise the site to rank.
But dont be seduced by the endless stories of roads to riches, the road is not paved with gold, but their are nuggets to be found if you do your research properly.Work loads can paradoxically be higher for home businesses than outside in the real world.But always test part time before you jump into a fulltime career working from your house.
At this stage you appear to be very interested in an online income based around the vagaries of the internet.This is because you realise the immense possibilities a small business can achieve online rather than offline.The two obvious ways of making an income are selling a service or selling a product.
Search engine optimisation is just a term which implies a web site owner has tuned his site to the way the search engines dictate.We primarily aim for google since it is the largest engine.This gives a salesman a possible audience of 225 million English speakers on the internet, which comprise 45% of the Internet population.Nov 2001 United States Internet Council.Chinese speakers can aim for the second largest market after english speakers.!
Dont worry if you dont even have a site since you can just send people to an affiliate link using googles adwords or yahoo marketing.Both advertising methods require a certain level of skill to manipulate to any advantage.Find a product line be it ebooks or whatever,use a method of promoting it even use split testing of two different types of advertising.!Start off aiming for low competition keywords whic are sometimes called "long tail".For an example , instead of trying to compete for the word "honda" which would be quite difficult, you might compete for "discount honda in michigan" and send customers to an affiliate site you have joined.
And now a brief stumble down memory lane for a pithy quote from one of the best salesman, or pen and ink men as they were referred to then.I am speaking about Gary Halbert of course..Facing a class of his students gary asked this question "if you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers..what advantages would you like most to have on your side to win.?"The students shouted back answers like "I would use the tastiest,freshest hamburger meat" or "my prices would be the lowest" etc etc.Gary waited and then leaned forward and said "the only advantage I want is a starving crowd" .All he was saying was that the most important element of any marketing campaign is the quality of the target market.
For internet marketing, like other standard business formats there are only two key factors for you to research to see if you can make a living.Traffic levels which is defined as how many potential customers are there, and Visitor values, what is each of these potential customers worth.The problem with traffic levels is, a search for terms like jokes/pranks etc shows large traffic levels but with a near zero level of possible buyers.Now an often overlooked tool for examining a possible market is google adwords suggestion tool.
When testing the Google suggestion tool go to "results are tailored to.." and click edit and choose the target country.Fill in the main keyword and mark "use synonyms" box.Then look at "Approx Avg Search Volumne" for a monthly average.Then we basically look for the long tail , low competition keywords from the bottom up and seek a medium search number.Then if we are going for the UK market we enter UK google search engine and check what is the number of competitors are for each of our keyword terms.
To find the possible sales value of our keywords whilst using google adwords suggestion tool we search "keywords" to find web sites "built" around these keywords to some degree.To find dollar value of the customer/niche we go to the adwords tool on the left hand side and click "Show estimated Avg .CPC".Then we multiply traffic by cpc(value per visitor) and come to a Total market value.Anything above $900,000 per month is a definite sales possiblity.The search for long tail phrases to get pages to rank in the search engines.When comparing two similar niches, the one with the highest customer value will probably be more profitable.!Thats when you start to consider number of your competitors, strength of those competitors, your products sales price,possible conversion rates, and your ability to optomise the site to rank.
About the Author:
Mike Williams has been involved in marketing for the last 10 years on the internet.Check out his mildly humourous marketing tirades at work from home This and other unique content '' articles are available with free reprint rights.
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