Quite a great deal of those people that are just becoming somewhat familiarized with search engine optimization are going about it, in my opinion, the wrong way. See, SEO is very easy in itself. What is difficult, is the keyword selection process. If you didn't do the proper keyword research, your search engine optimization efforts and almost meaningless. What does it matter if you rank high for certain keywords if they don't get any traffic?
Instead of perpetuating over the struggle that is SEO, focus more on keywords. Once you know which keywords have a decent amount of traffic, and relatively low competition, your set. All you need to do is optimize for those keywords and start the backlink saga. Traffic conversion is an entirely different animal, but for the purposes of getting the traffic in the first place... keywords are where it's at.
Your content will also play decent role, but if all of your content is relevant to your targeted keywords (and it should be) you shouldn't have any problems here. Your domain name can also play a role in your SEO efforts. If you are trying to rank for "dog bones" and you are able to acquire "dogbones.com" then the boost in rankings for that keyword should be an obvious bonus.
So all this leads you, I'm hoping, to the following question:
"How can I do keyword research?"
A number of ways. I suggest the Google keyword tool, since Google is the search engine you should be concerned about ranking within. Find keywords that a rather specific (possibly 3-word phrases) that are getting at least 200 daily searches and have less than 30,000 competitors in a phrase match on Google.
Instead of perpetuating over the struggle that is SEO, focus more on keywords. Once you know which keywords have a decent amount of traffic, and relatively low competition, your set. All you need to do is optimize for those keywords and start the backlink saga. Traffic conversion is an entirely different animal, but for the purposes of getting the traffic in the first place... keywords are where it's at.
Your content will also play decent role, but if all of your content is relevant to your targeted keywords (and it should be) you shouldn't have any problems here. Your domain name can also play a role in your SEO efforts. If you are trying to rank for "dog bones" and you are able to acquire "dogbones.com" then the boost in rankings for that keyword should be an obvious bonus.
So all this leads you, I'm hoping, to the following question:
"How can I do keyword research?"
A number of ways. I suggest the Google keyword tool, since Google is the search engine you should be concerned about ranking within. Find keywords that a rather specific (possibly 3-word phrases) that are getting at least 200 daily searches and have less than 30,000 competitors in a phrase match on Google.
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