Sunday, April 19, 2009

Experienced Internet Marketers Release Game-Changing Social Networking Software

By Dee Anthony

I'm sure you've heard of sites like Facebook and MySpace. They're known as social networking sites. They let people form an online community to share information about stuff they care about. That's great, but what really counts for Internet marketers is that communities of people who are passionately interested in something can be a gold mine if you can figure out a way to market to them without turning them off. And that potential to turn people off has been a real road block for people who try to marketing to communities, using what's called social marketing. Sites like MySpace will flat-out run you off. There are some social networking sites that won't, but the downside is that they can change the rules at the drop of a hat and cut off your income stream. Not good. Until now, setting up your own social networking sites has been like twisting yourself into a pretzel.Enter Niche Socializer. This is going to change everything. Why? Because it makes setting up profitable community sites a breeze. The software was built by a team commissioned by two experienced Internet marketers (Andrew X and Steven Lee Jones). They wanted a platform that would make it easy to set up a community site in any niche they chose. Boy, did they succeed. This software is a joy to use. Wizards walk you through setting everything up. And you can create some dazzling sites, with all the bells and whistles. I'm talking about built-in forums, integrated business directories, and professional sign-up features that make you look as good as Facebook. You name it, you can do it. So you don't have to worry about creating a site you won't be proud of. That might actually be tough to do with Niche Socializer. But again, what really counts is the money you can make with this platform, and that's where Niche Socializer really shines. It's clear that Andrew and Steven had monetization in mind from the get-go, because it's extremely natural to build in multiple income streams. It starts with the ultimately flexible membership features. They've hit a home run here. You can set up free trial periods, different membership levels, flexible charges, just about anything you can imagine. But it doesn't stop there. You can, for example, set up your own classified ads section and charge your members to post ads.

Or you can build in ad rotation on your pages so your members will see unobtrusive, context-sensitive ads they'll love.

Says Steven Lee Jones, "We saw the profit potential, but it was like driving in a busy city where all you find are one-way streets. We couldn't get where we wanted to go, which was to tap the huge potential of social networks without being so constrained that we couldn't market effectively."

The biggest source of constraint was the set of requirements from established social networking sites. Sites like Facebook have moved to become more marketer-friendly, but they set the rules, and can change them.

The smarter thing to do is to build your own community site but can you do it? Most people can't. The reasons are simple: Most people don't have the technical know-how and savvy foresight to do it themselves. The ones who recognize the potential and 'get it' often don't have the money to pay somebody else to create what they want. As of now, however, both of those problems can be solved!

You see, Andrew X and Steven Lee Jones faced the same challenges once. They were stuck. They saw the huge profit potential of social marketing, but didn't see a clear path to building their own social networking sites. So they forged their own trail. They spent months and a ton of money to create their own community site platform. It lets them build phenomenal community sites that attract members like crazy. Best of all, their software is extremely easy to use, and lets them build sites fast.

It was daunting, even for the technically savvy duo. When they searched for alternatives and tools that could simplify the process, they found nothing comprehensive. Cobbling together multiple tools to accomplish the goal seemed only marginally better than doing it all from scratch.

But what really counts is the money you can make with Niche Socializer. Andrew and Steven have built in multiple ways to monetize your site easily and quickly. For example:

They give their own members ongoing webinars where they answer submitted questions, and they give real tech support when you need it via an email. You can submit your support tickets 24/7, and you'll get a real response, from a live human being, usually within 24 hours.

I can't imagine a better, more comprehensive, more administrator-friendly tool to let you jump on the social networking wave.

But they didn't stop there. They knew the secret to profitability for social marketing was multiple monetization methods, so they built in several ways to monetize a site. A site owner can: Charge members to post classified ads (similar to Craigslist, but integrated into a community site); Charge members to add their business to a built-in business directory; Charge members to post their own content (articles, etc.); and Sell a product using the built-in eCommerce features, which integrate seamlessly with payment processors like PayPal and 2CheckOut.

The software is easy for anyone to use, but it's also powerful enough to create profit-pulling sites with just a few mouse clicks. And they'll let you try it for a month to prove that YOU can make it work for you. That's what you call a no-lose proposition.

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