Now you may be wondering how to create your own review site. It sounds like it may be challenging or difficult to do in order to do an online marketing campaign. The good news is that there is actually an online service which allows you to create your own review site with the logo of your own dental practice and which allows you to brand it so that it reflects your dental practice. The other benefit is that you can actually control the web address where you ask your patients to go write reviews.
If you had a review site for your own dental practice you would have several advantages. The biggest advantage will be that you would get to control your online reputation. When a patient review is written you would be notified by email. With a click of a button you decide whether the review is published on to the Internet and becomes a permanent marketing asset for your dental practice.
The dental practice, your existing dental patients, and future dental patients are all winners when you have your own review site. BY putting more and more dental patient generated content on the Internet, you practice is more likely to be found when the people are searching online for dental services. Future dental patients get the benefit of seeing what existing patients have said. Your existing patients like having a hand giving feedback and many happy patients want help your practice succeed by writing good reviews.
The big advantage here of this kind of marketing program is that it is extremely low cost and it is an ongoing process, so that favorable information about your practice continues to be captured, grows with time, and occupies more and more of the Internet shelf space, so that you are more likely to be found when a dental patient is walking down the aisle of the Internet looking for which dentist to pick for their dental needs.
Having a website for your dental practice does not mean you have an Internet marketing program. People searching for dental services are not likely to find your website simply because you have one. If you are spending dental advertising dollars on a click through campaign or banner advertising, you are spending a lot of money with little measurable return. The likelihood that a person clicking on your online ad will wind up in your office is generally less than 2%. That is terrible dental marketing economics.
People searching for dental services do one of several things. They ask a friend or family member for a reference and then usually go online to gather more information: maybe a phone number, address, etc. If you are not controlling your reputation, you might have a few negative reviews from third party websites. The new dental patient may well decide to visit someone who has a better online reputation. Alternative many people searching for dental services jump online and type in "dentist" and their city to find dentist. In any given city typically 50 people do this within a 15 mile radius of your dental office. BY having your own review site you will have growing and dynamic content that will push your practice to the top of search engines results. Your dental practice will get a big piece of those people searching online for dental services.
If you had a review site for your own dental practice you would have several advantages. The biggest advantage will be that you would get to control your online reputation. When a patient review is written you would be notified by email. With a click of a button you decide whether the review is published on to the Internet and becomes a permanent marketing asset for your dental practice.
The dental practice, your existing dental patients, and future dental patients are all winners when you have your own review site. BY putting more and more dental patient generated content on the Internet, you practice is more likely to be found when the people are searching online for dental services. Future dental patients get the benefit of seeing what existing patients have said. Your existing patients like having a hand giving feedback and many happy patients want help your practice succeed by writing good reviews.
The big advantage here of this kind of marketing program is that it is extremely low cost and it is an ongoing process, so that favorable information about your practice continues to be captured, grows with time, and occupies more and more of the Internet shelf space, so that you are more likely to be found when a dental patient is walking down the aisle of the Internet looking for which dentist to pick for their dental needs.
Having a website for your dental practice does not mean you have an Internet marketing program. People searching for dental services are not likely to find your website simply because you have one. If you are spending dental advertising dollars on a click through campaign or banner advertising, you are spending a lot of money with little measurable return. The likelihood that a person clicking on your online ad will wind up in your office is generally less than 2%. That is terrible dental marketing economics.
People searching for dental services do one of several things. They ask a friend or family member for a reference and then usually go online to gather more information: maybe a phone number, address, etc. If you are not controlling your reputation, you might have a few negative reviews from third party websites. The new dental patient may well decide to visit someone who has a better online reputation. Alternative many people searching for dental services jump online and type in "dentist" and their city to find dentist. In any given city typically 50 people do this within a 15 mile radius of your dental office. BY having your own review site you will have growing and dynamic content that will push your practice to the top of search engines results. Your dental practice will get a big piece of those people searching online for dental services.
About the Author:
Marcus Somani is a recognized thought leader in dental services advertising who has developed a proven internet advertising strategy. For a limited time, get free access to this winning online advertising strategy for dentists.
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2 comments:
Wow, I didn't even realize there where so many talented artists, It has taken me a while to browse through their sites, but will do. I need to learn from this experts.Dental Marketing
This is really a good post for new and unfamous but optimist bloggers, just like me. There are still a lot of work to do to get famous!
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