Does anyone really have a strict definition of what a squeeze page is? The answer is no. Squeeze pages can have different uses and mean different things to business owners. The one thing that many business owners agree on, however, is that squeeze pages have the purpose of collecting information about prospects. To be more specific, it's contact information and permission to contact prospects at another time.
You might be saying that there are other ways to go about getting those things and that might be true. But squeeze pages do a little something extra while getting that information out of prospectsthey squeeze in some advertisement.
What are squeeze pages used for?
Squeeze pages are designed especially for these purposes. Doing any of the above things is difficult, but squeeze pages make accomplishing them a lot easier. The added bonus is that they contribute to advertising.
But the major thing to understand about squeeze pages is that they're designed to "squeeze" information out of your prospects. That's their main objective. They're where you collect that vital information about your prospects that you'll use later on in your marketing efforts.
Information collection
You can't sell to prospects or customers if you don't know who they are. Squeeze pages are used to help you know exactly who you're dealing with. But how can you make the collection of information as easy as possible? Well, you can start out by offering things of value for trade. What do your prospects value? Would they appreciate reports? Software? Audio? Something else? Provide these things in exchange for their information and their permission to contact them later and they'll be sure to give you their information.
So what kind of information do squeeze pages usually request?
Ask yourself what you value when researching prospects. Do
Names
Email addresses
What is this information is used for?
That should be obvious- more marketing. By providing email addresses, prospects can be put on email subscriber lists. Business owners contact them later and tell them about their businesses and what they have to offer.
The thing to remember about squeeze pages is that they act as crossroads. They're meant to help your prospects decide to stay on your website and buy products.
A great squeeze page not only keeps prospects on the website, but turns them into customers. An even better squeeze page gives you information about their behavior.
Squeeze pages are where leads are born.
That being said, you have to be willing to put your fair share into making them work. Squeeze pages don't function by themselves.
Your squeeze page's success will directly correlate to how much you're willing to do to make it successful. Squeeze pages are about giving you the tools to create and maintain a successful marketing campaign.
If you're turned off by the work I just mentioned, don't be. The bulk of your marketing and research can be done at the same time you create your squeeze pages. They save you time and money that way.
Designing an appropriate squeeze page can be the first way you can appeal to your prospects, so get on it!
You might be saying that there are other ways to go about getting those things and that might be true. But squeeze pages do a little something extra while getting that information out of prospectsthey squeeze in some advertisement.
What are squeeze pages used for?
Squeeze pages are designed especially for these purposes. Doing any of the above things is difficult, but squeeze pages make accomplishing them a lot easier. The added bonus is that they contribute to advertising.
But the major thing to understand about squeeze pages is that they're designed to "squeeze" information out of your prospects. That's their main objective. They're where you collect that vital information about your prospects that you'll use later on in your marketing efforts.
Information collection
You can't sell to prospects or customers if you don't know who they are. Squeeze pages are used to help you know exactly who you're dealing with. But how can you make the collection of information as easy as possible? Well, you can start out by offering things of value for trade. What do your prospects value? Would they appreciate reports? Software? Audio? Something else? Provide these things in exchange for their information and their permission to contact them later and they'll be sure to give you their information.
So what kind of information do squeeze pages usually request?
Ask yourself what you value when researching prospects. Do
Names
Email addresses
What is this information is used for?
That should be obvious- more marketing. By providing email addresses, prospects can be put on email subscriber lists. Business owners contact them later and tell them about their businesses and what they have to offer.
The thing to remember about squeeze pages is that they act as crossroads. They're meant to help your prospects decide to stay on your website and buy products.
A great squeeze page not only keeps prospects on the website, but turns them into customers. An even better squeeze page gives you information about their behavior.
Squeeze pages are where leads are born.
That being said, you have to be willing to put your fair share into making them work. Squeeze pages don't function by themselves.
Your squeeze page's success will directly correlate to how much you're willing to do to make it successful. Squeeze pages are about giving you the tools to create and maintain a successful marketing campaign.
If you're turned off by the work I just mentioned, don't be. The bulk of your marketing and research can be done at the same time you create your squeeze pages. They save you time and money that way.
Designing an appropriate squeeze page can be the first way you can appeal to your prospects, so get on it!
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