The world has changed an awful lot since the advent of the car. As the world and the way we communicate changes, the way you drum up sales prospects needs to change as well. The internet and all its various applications as well as advances in telecommunications all have their uses for sales prospecting.
Automotive Sales Training Tip One: Using Email Efficiently Most of you probably ask prospects for their email address, but how many of you actually use it? Have you added it to your mass email database? Email is one of the most effective communication tools you have for reaching prospects. 1. Utilize the mass email tool to send out blasts about promotional events. As you network and speak with prospects, obtain their email address and permission to send them emails, and then add them to your blast list. This is a great way to cut out the tedious task of old fashioned mass mailings. 2. In the past the only way to set an appointment to meet with a prospect was to call them. This can be time consuming and lead to lost sales. Instead, send out a quick email suggesting a time to meet. It's a quick and effective way to appointment set. 3. Never forget to say thank you to a prospect. You know how valuable their time is, so send out a quick email with a short note and attach additional information as needed.
Car Sales Training Tip Two: Reminders via Text Instead of making tedious follow-up calls to remind prospects of an upcoming meeting, send out a quick text. Most of your prospects will appreciate the unobtrusive reminder. You can also use text messages to let prospects know about promotional events.
Car Sales Training Tip Three: Promote via Websites It's important that your dealership have an excellent website. It's not enough to just host a page with your hours and contact information. Work with management to create a website that generates excitement and interest. Be sure to include contact links so prospects can easily reach out to you.
Automotive Salesmen Tip Four: Blog It Almost everyone is familiar with the concept of the blog. People use them to journal their personal life or discuss current events. There is another use for the blog though. You can have a blog dedicated to your business. Updating it frequently and linking to your dealerships website is a great way to let prospects get to know you and your product. It's a great jumping off point for building rapport and confidence.
Keep your communication efforts with prospects as current as the new cars on your lot. Use email, websites, texts and blogs to keep prospects informed of promotional activities as well as communicate with them. Technology makes communicating with prospect effortless.
Automotive Sales Training Tip One: Using Email Efficiently Most of you probably ask prospects for their email address, but how many of you actually use it? Have you added it to your mass email database? Email is one of the most effective communication tools you have for reaching prospects. 1. Utilize the mass email tool to send out blasts about promotional events. As you network and speak with prospects, obtain their email address and permission to send them emails, and then add them to your blast list. This is a great way to cut out the tedious task of old fashioned mass mailings. 2. In the past the only way to set an appointment to meet with a prospect was to call them. This can be time consuming and lead to lost sales. Instead, send out a quick email suggesting a time to meet. It's a quick and effective way to appointment set. 3. Never forget to say thank you to a prospect. You know how valuable their time is, so send out a quick email with a short note and attach additional information as needed.
Car Sales Training Tip Two: Reminders via Text Instead of making tedious follow-up calls to remind prospects of an upcoming meeting, send out a quick text. Most of your prospects will appreciate the unobtrusive reminder. You can also use text messages to let prospects know about promotional events.
Car Sales Training Tip Three: Promote via Websites It's important that your dealership have an excellent website. It's not enough to just host a page with your hours and contact information. Work with management to create a website that generates excitement and interest. Be sure to include contact links so prospects can easily reach out to you.
Automotive Salesmen Tip Four: Blog It Almost everyone is familiar with the concept of the blog. People use them to journal their personal life or discuss current events. There is another use for the blog though. You can have a blog dedicated to your business. Updating it frequently and linking to your dealerships website is a great way to let prospects get to know you and your product. It's a great jumping off point for building rapport and confidence.
Keep your communication efforts with prospects as current as the new cars on your lot. Use email, websites, texts and blogs to keep prospects informed of promotional activities as well as communicate with them. Technology makes communicating with prospect effortless.
About the Author:
Atten: Car salespeople. Mak has many more tips and strategies. Get his free 5 part mini e-course on automotive sales training. It's a must have car sales training course to help you sell more vehicle in the car business.
Posts
No comments:
Post a Comment