In the last article, I showed you how to increase the value of your PDF ebook by adding valuable elements like a table of contents and list of resources. Today, we?ll take your PDF e-books to the next level, adding even more value to improve sales and customer satisfaction, while minimizing returns.
First, make sure that you use 12-point text (Times New Roman is the best choice for large sections of text). Make all pictures and graphics large, so they are easy to read. That?s a valuable service to your readers, one that also adds bulk to your book. Make your information interesting and entertaining by adding graphics, comics, and more. This is an important consideration when designing or developing information products.
Include ?Johnson boxes? to enclose important points in boxes that are separate from the rest of the text. By including one every two or three pages, you help your customers understand which information is most important ? that adds weight to your document.
Use your e-book to tell the readers about other products you offer. One of the biggest reasons to publish an ebook is to inform your audience about what you have to offer. Add a list of products, complete with clickable links, so your readers can find those products. Three-dimensional cover shots will add visual interest, bulk up your content, and increase sales. It?s easy to do ? if you can?t do it, find someone who can.
Finally, provide checklists and cheat sheets for your customers. People eat this stuff up! Any topic that has more than a few steps is better understood with a checklist. Tell your readers what to do and in what order to do them. Cheat sheets are great for technical things. Settings for a software. Settings for a camera. Tips for interviewing someone. Things not to miss when buying a new home. How to convert publisher files to a PDF ebooks. All of these work well with cheat sheets. And your customers will love them!
You can even provide sample forms, contracts, spread sheets, etc. for your customers. Why make them re-invent the wheel? Think about this when writing a ebook.
So these are just a few ways you can provide outstanding value while beefing up your ebook. You will have fewer refunds because of satisfied customers and you can even charge more for your ebook. It's all about value!
First, make sure that you use 12-point text (Times New Roman is the best choice for large sections of text). Make all pictures and graphics large, so they are easy to read. That?s a valuable service to your readers, one that also adds bulk to your book. Make your information interesting and entertaining by adding graphics, comics, and more. This is an important consideration when designing or developing information products.
Include ?Johnson boxes? to enclose important points in boxes that are separate from the rest of the text. By including one every two or three pages, you help your customers understand which information is most important ? that adds weight to your document.
Use your e-book to tell the readers about other products you offer. One of the biggest reasons to publish an ebook is to inform your audience about what you have to offer. Add a list of products, complete with clickable links, so your readers can find those products. Three-dimensional cover shots will add visual interest, bulk up your content, and increase sales. It?s easy to do ? if you can?t do it, find someone who can.
Finally, provide checklists and cheat sheets for your customers. People eat this stuff up! Any topic that has more than a few steps is better understood with a checklist. Tell your readers what to do and in what order to do them. Cheat sheets are great for technical things. Settings for a software. Settings for a camera. Tips for interviewing someone. Things not to miss when buying a new home. How to convert publisher files to a PDF ebooks. All of these work well with cheat sheets. And your customers will love them!
You can even provide sample forms, contracts, spread sheets, etc. for your customers. Why make them re-invent the wheel? Think about this when writing a ebook.
So these are just a few ways you can provide outstanding value while beefing up your ebook. You will have fewer refunds because of satisfied customers and you can even charge more for your ebook. It's all about value!
About the Author:
Stephen Beck enjoys teaching entrepreneurs how to start a home based business. Go grab his 3 free videos at http://www.8weekstoprofits.com so you can start an ebook business right now.
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