The root of a quality pay per click campaign is the right keyword list. It's important to search for and research high quality keywords. Make a long list, and make sure you check out every possible avenue for success.
You may be puzzled about how you can do this. Let us use a keyword like "loan" for our example. This is a well searched keyword. Because it is also very saturated it is hard to get a good placement with it. Extending your keyword research will earn you some better placements.
Try to imagine all the ways that your base keyword can be searched for. When they type in "loans" a searcher can be looking for several things. It is important to put yourself in a searcher's mind set and understand how they are interpreting your keyword. Some ideas would be; "bad credit loan," "getting loan" etc.
Of course, these keywords are still only a little different from the keyword you started with. You can expand a lot further while sticking to the basic concept. There are lots of different types of loans out there - mortgages, car loans, home equity loans and more. Mix those in with your first list and discover all the different options for keyword groups that spring from a single simple keyword.
An ad campaign can also be compiled from just lenders names. Then expand your concept by adding .com, .net or a country extension, if you are trying to target a country. Despite the fact that there are no domains for these key phrases you will be surprised to know that searchers do type in search words like this. These searchers will notice your ad and even take action by clicking through.
Highly competitive words are not such a good idea, because there will be a lot of people bidding for them. You can find niche keywords that are related to the original keyword and not so general. You can turn around key phrases like "bad credit loan" into "loan bad credit." In this way you will find different searchers.
Base your key words and campaigns around the typical searches your most wanted visitor may be searching for. Remember look for different ways as searchers can be quite unpredictable.
Initially you can use; misspelled words, domain names, products, serial numbers and plurals. Sometimes searchers forget to put spaces in between words and when you use these types of key phrases you can find more traffic.
You can use company names and do variations on them and different keywords and phrases. Use descriptive words such as; "cheap" "best" and different spelling variations of a country.
Check log files for your website to find out which keywords are working. You'll easily be able to find out which keyword a visitor used to find your site.
Your pay per click campaign's success will be dependent on how good your list of keywords is. For this reason you will want to look into all your choices before using your keywords.
You may be puzzled about how you can do this. Let us use a keyword like "loan" for our example. This is a well searched keyword. Because it is also very saturated it is hard to get a good placement with it. Extending your keyword research will earn you some better placements.
Try to imagine all the ways that your base keyword can be searched for. When they type in "loans" a searcher can be looking for several things. It is important to put yourself in a searcher's mind set and understand how they are interpreting your keyword. Some ideas would be; "bad credit loan," "getting loan" etc.
Of course, these keywords are still only a little different from the keyword you started with. You can expand a lot further while sticking to the basic concept. There are lots of different types of loans out there - mortgages, car loans, home equity loans and more. Mix those in with your first list and discover all the different options for keyword groups that spring from a single simple keyword.
An ad campaign can also be compiled from just lenders names. Then expand your concept by adding .com, .net or a country extension, if you are trying to target a country. Despite the fact that there are no domains for these key phrases you will be surprised to know that searchers do type in search words like this. These searchers will notice your ad and even take action by clicking through.
Highly competitive words are not such a good idea, because there will be a lot of people bidding for them. You can find niche keywords that are related to the original keyword and not so general. You can turn around key phrases like "bad credit loan" into "loan bad credit." In this way you will find different searchers.
Base your key words and campaigns around the typical searches your most wanted visitor may be searching for. Remember look for different ways as searchers can be quite unpredictable.
Initially you can use; misspelled words, domain names, products, serial numbers and plurals. Sometimes searchers forget to put spaces in between words and when you use these types of key phrases you can find more traffic.
You can use company names and do variations on them and different keywords and phrases. Use descriptive words such as; "cheap" "best" and different spelling variations of a country.
Check log files for your website to find out which keywords are working. You'll easily be able to find out which keyword a visitor used to find your site.
Your pay per click campaign's success will be dependent on how good your list of keywords is. For this reason you will want to look into all your choices before using your keywords.
About the Author:
Brian Basch has been in the field of ppc campaign management for a long time and maintains a website about google adwords management where you can get answers to the rest of your questions.
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