The pages and position on a page that a website appears when a user searches for a specific key term is determined by search engine optimization. Websites that are properly optimized appear at the top pages and rank highly than others. Search engine optimization (SEO) is important to any company or individual who has set up a website. This is because it determines how your website will rank for a given keyword search.
Search engines consider different factors such as the keywords used, the links in the website, the "freshness? and relevance of the content, and so on when ranking websites. Having a high page rank will increase the chances of visitors stopping by at your website and this is important if you are to make sales. SEO is important as many people do not know the individual web addresses of the companies providing the products or services they require. Hence, they usually search for a keyword or key phrase related to what they want. SEO will help you optimize your website so that it appears on the first pages when the relevant keywords are searched.
Before you start optimizing your website, you have to know the keywords that you customers and prospects will use to search for your product or service. The keyword can be a single word or a number of words, in which case it would be referred to as a key phrase. After establishing the keyword or key phrase, you have to optimize it in your website. How do you do this?
To optimize your website, you have to use the appropriate keyword in the appropriate places. The Title tag, images tag ("alt? tag), headings, and content of your website must contain your keyword or key phrase. This will make it easier for the search engine to determine that your website is related to a certain keyword and hence rank you highly for that keyword. Ensure you space the keywords evenly on the webpage so that you are not penalized for keyword stuffing. The keywords should be used as part of a sentence and not alone. This makes it easier for your visitors to read and understand your content, and is a safe SEO practice.
Apart from using keywords, you should also consider link building when optimizing your website. Link the pages of your website to pages of other websites that are in the same industry as you. This will make your website to be ranked highly. Ensure that the websites you link to also link back to you as search engines look at the number of quality backlinks your website has when ranking it. Moreover, you can write articles related to your niche and submit them to article directories. This is a good way of increasing traffic and backlinks to your website. Participating in forums and blogs will also increase your backlinks and traffic as well.
While building a website will expose your company to a wide customer base, it is search engine optimization that will attract and bring traffic to the website. SEO is one of the most important aspects to consider when designing a website.
Search engines consider different factors such as the keywords used, the links in the website, the "freshness? and relevance of the content, and so on when ranking websites. Having a high page rank will increase the chances of visitors stopping by at your website and this is important if you are to make sales. SEO is important as many people do not know the individual web addresses of the companies providing the products or services they require. Hence, they usually search for a keyword or key phrase related to what they want. SEO will help you optimize your website so that it appears on the first pages when the relevant keywords are searched.
Before you start optimizing your website, you have to know the keywords that you customers and prospects will use to search for your product or service. The keyword can be a single word or a number of words, in which case it would be referred to as a key phrase. After establishing the keyword or key phrase, you have to optimize it in your website. How do you do this?
To optimize your website, you have to use the appropriate keyword in the appropriate places. The Title tag, images tag ("alt? tag), headings, and content of your website must contain your keyword or key phrase. This will make it easier for the search engine to determine that your website is related to a certain keyword and hence rank you highly for that keyword. Ensure you space the keywords evenly on the webpage so that you are not penalized for keyword stuffing. The keywords should be used as part of a sentence and not alone. This makes it easier for your visitors to read and understand your content, and is a safe SEO practice.
Apart from using keywords, you should also consider link building when optimizing your website. Link the pages of your website to pages of other websites that are in the same industry as you. This will make your website to be ranked highly. Ensure that the websites you link to also link back to you as search engines look at the number of quality backlinks your website has when ranking it. Moreover, you can write articles related to your niche and submit them to article directories. This is a good way of increasing traffic and backlinks to your website. Participating in forums and blogs will also increase your backlinks and traffic as well.
While building a website will expose your company to a wide customer base, it is search engine optimization that will attract and bring traffic to the website. SEO is one of the most important aspects to consider when designing a website.
About the Author:
Justin Harrison is an internationally recognised Internet Marketing expert who provides world class SEO Services to website owners. For more information visit: http://www.seorankings.co.za
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