Aside from being an effective marketing tool online, pay per click marketing has also given millions of website owners the opportunity to make money online. Pay per click marketing has truly given everyone a good opportunity in the internet.
Pay per click came out in the internet in 2002 and it has, since then, became a popular advertising tool. It has also gained more popularity as Google adopted the concept for their marketing tool, Google Adwords.
Pay per click marketing works by displaying your ads on as many websites as you want on the internet. Putting your ads on websites may not cost you something but when internet users click on your ad, you have to pay the website owner of the cost. Cost in pay per click means the cost per click of the ad.
There are two ways in determining the cost in pay per click marketing. It can be determined through flat rate and through bid-based.
In the flat rate pay per click marketing, you can negotiate with the website owner a fix rate or cost of each click to your ad posted in his website. This usually depends on the web page and the relevance of the website to your business. You can also keep a rate card, which lists all the rates for your ads in different web pages or websites.
On the bid-based pay per click marketing, the cost per click of your advertisement is determined through bidding with other companies and advertisers. The rate then is based on how much you are willing to pay for every click of your ad for a particular ad spot. In this method of pay per click marketing, you will be competing with other advertisers as to the lowest cost you can pay for every click for your ad.
In adopting pay per click marketing however, it is important to define your goals and make sure you avoid the common pitfalls of this advertising technique. It is also important to keep in mind that getting the right people to click your ads is very important in achieving your end goals in advertising.
Pay per click came out in the internet in 2002 and it has, since then, became a popular advertising tool. It has also gained more popularity as Google adopted the concept for their marketing tool, Google Adwords.
Pay per click marketing works by displaying your ads on as many websites as you want on the internet. Putting your ads on websites may not cost you something but when internet users click on your ad, you have to pay the website owner of the cost. Cost in pay per click means the cost per click of the ad.
There are two ways in determining the cost in pay per click marketing. It can be determined through flat rate and through bid-based.
In the flat rate pay per click marketing, you can negotiate with the website owner a fix rate or cost of each click to your ad posted in his website. This usually depends on the web page and the relevance of the website to your business. You can also keep a rate card, which lists all the rates for your ads in different web pages or websites.
On the bid-based pay per click marketing, the cost per click of your advertisement is determined through bidding with other companies and advertisers. The rate then is based on how much you are willing to pay for every click of your ad for a particular ad spot. In this method of pay per click marketing, you will be competing with other advertisers as to the lowest cost you can pay for every click for your ad.
In adopting pay per click marketing however, it is important to define your goals and make sure you avoid the common pitfalls of this advertising technique. It is also important to keep in mind that getting the right people to click your ads is very important in achieving your end goals in advertising.
About the Author:
Author Sean Galusha is the founder and CEO of Localize Internet Marketing, a Local Internet Marketing. He and his team of experts focus on delivering targeted local results to their clients through the use of Internet marketing techniques such as Local SEO.
Posts
No comments:
Post a Comment