Any real estate investor would want to make his first postcard mailing to be effective. There are simple ways in order to make this possible.
So if a real estate investor wants his real estate direct mail to work, what are the best steps to take?
Joe Vitale, an expert in marketing, emphasizes the four keys that any investor must take notice of in order to come up with an efficient copywriting.
You outline his problem so he knows that you sympathize with his plight. You outline his problem so he knows you understand where he's coming from. This, of course, assumes that you do know what his problem is. So bring about this simple command to present his problem, the underlying assumption is that you've done your homework and studied your typical customer.
Next, your real estate postcard marketing copy must have the Promise Key. This key builds your prospect's hope that you can effectively solve his problem, whether he is in pre-foreclosure, needs to relocate, or wants to cash in his home for retirement.
Then after you've made your promise to him, you need to keep that promise. After all you are a direct-marketer of your word, are you not? But he's not going to take your word for it. And why should he, after all, your customer doesn't really know you. So you need to persuade him with the third P in the formula, that of "Proof."
In this instance, proof comes in the form of showing him others you have helped, providing him with testimonials of former customers who have worked with you successfully. You can even narrate some heartfelt success stories of how people's lives have been changed dramatically once they used your service.
Great proof keys are made up of customer testimonials and genuine narratives of prospects like them who were reluctant to sell their homes, but after accepting your offer, discovered that they should have made the decision sooner!
Finally, you need to check your real estate direct marketing materials for the 'Price Key'. Price is the number one concern of most home sellers. So this one will depend on your investment strategy and how attractive you can make your offer. Another angle to pursue is the price to the customer if they don't choose to accept your offer.
So review your copy right now and check if it contains the four keys. If you think you have them all covered, your real estate marketing plan will be much more effective.
So if a real estate investor wants his real estate direct mail to work, what are the best steps to take?
Joe Vitale, an expert in marketing, emphasizes the four keys that any investor must take notice of in order to come up with an efficient copywriting.
You outline his problem so he knows that you sympathize with his plight. You outline his problem so he knows you understand where he's coming from. This, of course, assumes that you do know what his problem is. So bring about this simple command to present his problem, the underlying assumption is that you've done your homework and studied your typical customer.
Next, your real estate postcard marketing copy must have the Promise Key. This key builds your prospect's hope that you can effectively solve his problem, whether he is in pre-foreclosure, needs to relocate, or wants to cash in his home for retirement.
Then after you've made your promise to him, you need to keep that promise. After all you are a direct-marketer of your word, are you not? But he's not going to take your word for it. And why should he, after all, your customer doesn't really know you. So you need to persuade him with the third P in the formula, that of "Proof."
In this instance, proof comes in the form of showing him others you have helped, providing him with testimonials of former customers who have worked with you successfully. You can even narrate some heartfelt success stories of how people's lives have been changed dramatically once they used your service.
Great proof keys are made up of customer testimonials and genuine narratives of prospects like them who were reluctant to sell their homes, but after accepting your offer, discovered that they should have made the decision sooner!
Finally, you need to check your real estate direct marketing materials for the 'Price Key'. Price is the number one concern of most home sellers. So this one will depend on your investment strategy and how attractive you can make your offer. Another angle to pursue is the price to the customer if they don't choose to accept your offer.
So review your copy right now and check if it contains the four keys. If you think you have them all covered, your real estate marketing plan will be much more effective.
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