AIDA is still used in real estate direct marketing because it works. And in case you are new to marketing, AIDA represents the various steps (Attention, Interest, Desire, Action) sellers shape their customers' experience to be able to sell their product.
So how do you apply this to your real estate direct mail? It's not complicated and you may be already using it without formally knowing the steps. To explain it more clearly, go and get your last real estate direct mail. Will see how you applied the AIDA direct marketing formula.
Highly persuasive real estate marketing materials should be able to instantaneously capture the readers' interest. It should not take more than 40 seconds to convince your prospect to go on reading the real estate direct mail.
First, any direct-mail campaign worth its salt immediately generates interest. And by immediately, I mean within 30 to 45 seconds of a person looking at your ad. If you haven't done this in that very short period of time, you've lost the sale.
For any direct marketing campaign, headline holds the most important position. It has been said so many times that it sounds commonplace, but it's said so many times, because it's a fact. Give your time and effort to create a headline, which instantly draws attention of your audience. Believe me, it will pay off.
Once you reach the first step that is attention, you must hold their "Interest" in it, the "I" of AIDA I mentioned previously. To climb the second step, you need to be persuasive and have eye catching sub heads. If you are not confident about which words to use, you may check out your competitors' postcards.
Give attention to what they are trying to convey? What do you feel by reading it? Like running out selling your home? If not, then go on reading and analyzing it till you find words that impress you. Then ponder over the words and discover why they move you?
I am giving you one more idea to make your copy more impressive, which is, don't write lengthy paragraphs. Nothing can make a reader lose interest than seeing a long set of words all closely strung together.
Then climb two steps, that is drawn reader's attention, captured his interest, you need to go forward the 3rd step, which is to create a desire in him to use your services. Now the question arises how can you make this happen? This can be done by generating enthusiasm and excitement in your copy. You can do this by stating arguments that makes your reader conclude that, your firm is undoubtedly the one and only choice for him. Not confident about how to do it? Start by reading direct-mail copy in bulk.
And after you have led your customers to an AIDA experience through your real estate direct mail, you will be rewarded with a higher number of quality prospects and signed contracts.
So how do you apply this to your real estate direct mail? It's not complicated and you may be already using it without formally knowing the steps. To explain it more clearly, go and get your last real estate direct mail. Will see how you applied the AIDA direct marketing formula.
Highly persuasive real estate marketing materials should be able to instantaneously capture the readers' interest. It should not take more than 40 seconds to convince your prospect to go on reading the real estate direct mail.
First, any direct-mail campaign worth its salt immediately generates interest. And by immediately, I mean within 30 to 45 seconds of a person looking at your ad. If you haven't done this in that very short period of time, you've lost the sale.
For any direct marketing campaign, headline holds the most important position. It has been said so many times that it sounds commonplace, but it's said so many times, because it's a fact. Give your time and effort to create a headline, which instantly draws attention of your audience. Believe me, it will pay off.
Once you reach the first step that is attention, you must hold their "Interest" in it, the "I" of AIDA I mentioned previously. To climb the second step, you need to be persuasive and have eye catching sub heads. If you are not confident about which words to use, you may check out your competitors' postcards.
Give attention to what they are trying to convey? What do you feel by reading it? Like running out selling your home? If not, then go on reading and analyzing it till you find words that impress you. Then ponder over the words and discover why they move you?
I am giving you one more idea to make your copy more impressive, which is, don't write lengthy paragraphs. Nothing can make a reader lose interest than seeing a long set of words all closely strung together.
Then climb two steps, that is drawn reader's attention, captured his interest, you need to go forward the 3rd step, which is to create a desire in him to use your services. Now the question arises how can you make this happen? This can be done by generating enthusiasm and excitement in your copy. You can do this by stating arguments that makes your reader conclude that, your firm is undoubtedly the one and only choice for him. Not confident about how to do it? Start by reading direct-mail copy in bulk.
And after you have led your customers to an AIDA experience through your real estate direct mail, you will be rewarded with a higher number of quality prospects and signed contracts.
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