When we're talking about spiders and the Internet, we mean the spiders that search engines use to crawl the Net for content. All the search engines on the Internet are programmed to continuously crawl the web and find new web pages, tuck them into a database and figure out page rankings. While it's nice to have a general idea of what spiders do, it isn't necessary to know much more than that, unless you are a computer programmer.
Most people once they get the idea of spiders are happy to realize that if they use them the right way, they may change their website ranking. To understand a bit of how these spiders work, you need to know that they are robots. Spiders are only able to read specific kinds of information.
Now here is the bad news. Javascript, image text, frames and Flash have the potential to really cause search engine optimization disasters because - well, guess what? In fact, that type of coding can't be read by spiders. In order to understand how to tweak your site, you have to see how a spider sees it.
What would I need to do in order to view what the spider sees on a website? There is software out there on the market that will mimic what a spider sees on websites. To get around content that looks like its being missed use image descriptions by making use of something called the "alt" tag.
Yes, you can use "alt" tags for links and Flash descriptions as well. Don't place too many keywords or you over do the optimization or wind up being told you're keyword stuffing. The spider simulation software also tells you if your links are going to the right place.
Just a word of about link exchange websites. Some of them put in fake links to your site by using Javascript. If you don't see a link being shown by the simulator, you will know that isn't right.
It isn't true that you need a whole lot of link backs to your site in order to be able to rank well on the search engine listings. If you have too many links, you get errors like "403 Forbidden" and "404 Page Not Found." If the links are non functional and go nowhere, the spider simulator won't be able to point to the right location. Remember, the simulator only verifies links point to the right target, so if it isn't working, you will need to fix it manually.
Most people once they get the idea of spiders are happy to realize that if they use them the right way, they may change their website ranking. To understand a bit of how these spiders work, you need to know that they are robots. Spiders are only able to read specific kinds of information.
Now here is the bad news. Javascript, image text, frames and Flash have the potential to really cause search engine optimization disasters because - well, guess what? In fact, that type of coding can't be read by spiders. In order to understand how to tweak your site, you have to see how a spider sees it.
What would I need to do in order to view what the spider sees on a website? There is software out there on the market that will mimic what a spider sees on websites. To get around content that looks like its being missed use image descriptions by making use of something called the "alt" tag.
Yes, you can use "alt" tags for links and Flash descriptions as well. Don't place too many keywords or you over do the optimization or wind up being told you're keyword stuffing. The spider simulation software also tells you if your links are going to the right place.
Just a word of about link exchange websites. Some of them put in fake links to your site by using Javascript. If you don't see a link being shown by the simulator, you will know that isn't right.
It isn't true that you need a whole lot of link backs to your site in order to be able to rank well on the search engine listings. If you have too many links, you get errors like "403 Forbidden" and "404 Page Not Found." If the links are non functional and go nowhere, the spider simulator won't be able to point to the right location. Remember, the simulator only verifies links point to the right target, so if it isn't working, you will need to fix it manually.
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