In a down economy, online advertising has been one option to promote your business in a much cheaper way. If you have a limited budget on advertising, you can always turn to the internet for the more cost-effective means of introducing your product to a worldwide audience.
Pay per click is just one of the many advertising tools in the internet. Some of these tools include search engine optimization or SEO, which is also popular in the internet, affiliate marketing and blogging.
Business owners might find pay per click marketing different from the common advertising techniques in radio, television or in print because in pay per click, you will not pay for the size of your ad or how many times it appeared on TV, but you will pay only for every interested user that will click on your ad.
For instance, if you have an online flower shop you want to advertise using pay per click, you will find websites that are related to flower shops, like websites about weddings and many others. You can then have an agreement with the website owner to post your ad and how much is the rate for a click to your ad. In this case of pay per click, there is no standard rates. It is usually dependent on what you and the website agreed upon.
When online users type a keyword related to online gift shop, perhaps an online user will search for 'wedding gifts,' those websites where the business owner has posted his ad will appear on the list. When online surfers click on these websites and get interested in the ad or banner of that online gift shop, they will then be redirected to the online gift shop's website. This is the time the owner of that online gift shop will pay the owner of the website the agreed amount for that click.
What is appealing with this advertising tool is that, it draws already interested customers into your website. Pay per click actually targets in bringing potential customers and those who are looking for your product into your site, thus the more clicks you have, the more potential customers you have for your business.
Pay per click is just one of the many advertising tools in the internet. Some of these tools include search engine optimization or SEO, which is also popular in the internet, affiliate marketing and blogging.
Business owners might find pay per click marketing different from the common advertising techniques in radio, television or in print because in pay per click, you will not pay for the size of your ad or how many times it appeared on TV, but you will pay only for every interested user that will click on your ad.
For instance, if you have an online flower shop you want to advertise using pay per click, you will find websites that are related to flower shops, like websites about weddings and many others. You can then have an agreement with the website owner to post your ad and how much is the rate for a click to your ad. In this case of pay per click, there is no standard rates. It is usually dependent on what you and the website agreed upon.
When online users type a keyword related to online gift shop, perhaps an online user will search for 'wedding gifts,' those websites where the business owner has posted his ad will appear on the list. When online surfers click on these websites and get interested in the ad or banner of that online gift shop, they will then be redirected to the online gift shop's website. This is the time the owner of that online gift shop will pay the owner of the website the agreed amount for that click.
What is appealing with this advertising tool is that, it draws already interested customers into your website. Pay per click actually targets in bringing potential customers and those who are looking for your product into your site, thus the more clicks you have, the more potential customers you have for your business.
About the Author:
About the Author: Sean Galusha is the founder and CEO of Localize Internet Marketing, a Local Internet Marketing. The team of experts at Localize Internet Marketing strive to deliver targeted local results to their customers by utilizing Internet marketing techniques such as Local SEO.
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1 comment:
Hi,
Thanks for sharing useful information on pay per click marketing.
Pay per click affiliate programs pay a small fee for every visitor sent to a designated website. There is an adjacent pay per click affiliate program, called "second page click", wherein you would be paid if your visitor clicks on a link on the affiliate page. This may all sound quite confusing, but pay per click affiliates find it an easy way to promote their products and websites, and make a little extra cash.
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