Back in the day, aspiring authors hoped to have a book published, get a big advance, and become a best selling author. But that's old school!
Now you can build your own publishing empire right at your kitchen table without the help of the "big boy" publishers. This is thanks to the birth of the internet and digital printing. Companies like those have dramatically altered the playing field. Even non-writers (like many of my pals) are getting in on the action!
If you know how to solve the problems of people in your marketplace and can write simple articles explaining how to do just that, then you have the serious makings of an information publishing mogul! Here's how to do it step by step.
I've created this basic article information publishing outline based on cost to your prospects. For example, the first product that you publish can be offered free to the client to introduce them to your information. Later you can offer this same client more products -- and as they follow this infoproduct outline, the cost of each product increases and your profits grow. Best of all -- all of these items can be created with articles that you have sitting on your computer's hard drive!
Product 1 - Write an ezine or newsletter.
This is a complimentary weekly or monthly information newsletter that delivers quick tips and information on your topic. It's important to do a good job with this because people will probably make a decision on whether or not to buy from you based on the quality of the information that you provide.
Product 2 - Write a book
Believe it or not, there is not a lot of money in publishing a print book. Maybe for Harry Potter and Twilight authors or President Barack Obama, but not for most. But what a print book can still do for you is provide credibility. Don't panic though - you can create a great book using articles.
Product 3 - Write an ebook or ecourse
Writing an ebook or course should come next in your information publishing outline, because you can always charge more for niche-specific information then traditional books. Think $15 bucks tops for a NYT bestseller and then $67 bucks for an infoproduct. We've all paid more for information online then we have for books on Amazon - haven't we?
Product 4 - Home Study System
Again you are taking articles, ebook chapters, audios, and video articles and compiling them into a step by step and easy to follow system for your prospects. This is the natural next step for people who have bought from you before, and they are usually ready to learn everything you've got at this point. The great thing about this is that you can design your home study system using content that you already have plus any other bonuses or offers you may want to add from JV partners or affiliates.
Product 5 - Membership Program
All membership sites or programs are based around specialized information. In most programs you are giving valuable content plus providing a bit of hand-holding through learning the information. This is a great way to build a closer knit community of people who want to learn from you and want to connect with each other (depending on the type of membership program you provide). I do this in my article marketing training program Articology.
Product 6 - Weekend Workshop
Who doesn't love live events? You get to hear and absorb massive amounts of information in a live setting where you can ask questions and understand the material. This is what many of your devoted customers and clients will want from you. More one on one connection with you. Again - all you are doing is taking your existing content and delivering it a more hands-on way. One that you can charge a great deal of money for.
*Optional Product - Specialized Coaching
As an information publisher, you can create information packed or curriculum based coaching programs for your clients. Instead of working with the clients one on one, you can group coach several clients and coach them through a series of lessons that you create.
You also have the additional option of selling a hard copy of that curriculum once you no longer private coaching around that particular focus of your business.
While you may not be able to complete all of these products overnight, you can absolutely get started creating your first product if you have at least 5 articles on tap.
**Remember that you do not have to drive yourself crazy creating new content to make all of these products on the pyramid. In fact, all of these products can be created from articles that you have already written and even published - fantastic huh?
Now you can build your own publishing empire right at your kitchen table without the help of the "big boy" publishers. This is thanks to the birth of the internet and digital printing. Companies like those have dramatically altered the playing field. Even non-writers (like many of my pals) are getting in on the action!
If you know how to solve the problems of people in your marketplace and can write simple articles explaining how to do just that, then you have the serious makings of an information publishing mogul! Here's how to do it step by step.
I've created this basic article information publishing outline based on cost to your prospects. For example, the first product that you publish can be offered free to the client to introduce them to your information. Later you can offer this same client more products -- and as they follow this infoproduct outline, the cost of each product increases and your profits grow. Best of all -- all of these items can be created with articles that you have sitting on your computer's hard drive!
Product 1 - Write an ezine or newsletter.
This is a complimentary weekly or monthly information newsletter that delivers quick tips and information on your topic. It's important to do a good job with this because people will probably make a decision on whether or not to buy from you based on the quality of the information that you provide.
Product 2 - Write a book
Believe it or not, there is not a lot of money in publishing a print book. Maybe for Harry Potter and Twilight authors or President Barack Obama, but not for most. But what a print book can still do for you is provide credibility. Don't panic though - you can create a great book using articles.
Product 3 - Write an ebook or ecourse
Writing an ebook or course should come next in your information publishing outline, because you can always charge more for niche-specific information then traditional books. Think $15 bucks tops for a NYT bestseller and then $67 bucks for an infoproduct. We've all paid more for information online then we have for books on Amazon - haven't we?
Product 4 - Home Study System
Again you are taking articles, ebook chapters, audios, and video articles and compiling them into a step by step and easy to follow system for your prospects. This is the natural next step for people who have bought from you before, and they are usually ready to learn everything you've got at this point. The great thing about this is that you can design your home study system using content that you already have plus any other bonuses or offers you may want to add from JV partners or affiliates.
Product 5 - Membership Program
All membership sites or programs are based around specialized information. In most programs you are giving valuable content plus providing a bit of hand-holding through learning the information. This is a great way to build a closer knit community of people who want to learn from you and want to connect with each other (depending on the type of membership program you provide). I do this in my article marketing training program Articology.
Product 6 - Weekend Workshop
Who doesn't love live events? You get to hear and absorb massive amounts of information in a live setting where you can ask questions and understand the material. This is what many of your devoted customers and clients will want from you. More one on one connection with you. Again - all you are doing is taking your existing content and delivering it a more hands-on way. One that you can charge a great deal of money for.
*Optional Product - Specialized Coaching
As an information publisher, you can create information packed or curriculum based coaching programs for your clients. Instead of working with the clients one on one, you can group coach several clients and coach them through a series of lessons that you create.
You also have the additional option of selling a hard copy of that curriculum once you no longer private coaching around that particular focus of your business.
While you may not be able to complete all of these products overnight, you can absolutely get started creating your first product if you have at least 5 articles on tap.
**Remember that you do not have to drive yourself crazy creating new content to make all of these products on the pyramid. In fact, all of these products can be created from articles that you have already written and even published - fantastic huh?
About the Author:
And if you are ready to build your own article information marketing empire, I'd like to invite you to get my article marketing success kit. Use it to start building your first article-based information product tonight!
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