Monday, July 27, 2009

Creative Branding for Successful Marketing

By Travis Ristig

Young entrepreneurs have to consider many different elements in order to see their nascent ideas and young businesses grow and flourish. One of the most important things to consider is creative branding for successful marketing. What many young entrepreneurs fail to realize is that your brand is everything. It's your product and your service, it's your representation, it's what people think about your company and more. Therefore establishing a brand image that fits the ideal of what you are looking for and what you are trying to provide is of the utmost importance.

If you're wondering about how creative branding for successful marketing is different from branding or marketing in general then consider this. Have you ever seen a really funny or weird commercial that you and your friends talk about repeatedly? Have you ever seen one that despite talking about you afterwards can't even remember what the advertisement was for? You've likely experienced this many times, and it's the difference between successful branding and marketing and unsuccessful advertising.

With the power and scope of the Internet today there are many possibilities and avenues that can lead to creative branding for successful marketing. People are always online, whether they are at home or at work or even on the road. People use their cell phones, their combination portable electronic devices and more to always stay connected. This means that some of the best avenues for promotion of course lie on the Internet.

As the Internet has continued to grow and change, the emerging trend has been towards more user generated content and directed activity. This is what the term web 2.0 means and many of the largest and biggest sites on the Internet capitalize on web 2.0 From Wikpedia to You Tube and from Facebook to Twitter, creative branding for successful marketing can be applied through the web 2.0 social networks and communities that exist today.

That's why forming a strong presence on the major web 2.0 communities can be of a huge advantage for you. You can create a very strong brand association with people by not just blasting one way advertisements at them, but by interacting with them in a shared environment. Instead of just talking about your new sale, talk about the interests and passions that led to the formation of your company and your new products.

The key thing you have to remember then is that to succeed with creative branding for successful marketing in web 2.0 networks, you have to be more than just an advertisement. You have to be your vision, you have to be your mission, your ideals and your passions. You have to connect with people based on what they are interested in and on what they spend their time doing.

The result is a strong group of loyal customers and highly interested prospects who will turn to you when they are ready to make a purchase. Not only that, but they'll pass on the good word about you to their friends and their colleagues who share the same interests as well.

Young entrepreneurs are increasingly turning to the world of web 2.0 to promote their new products and services. When you do, if you want to succeed instead of being the funny commercial that nobody knows what it was advertising for, connect with people based on their interests and their passions and build a loyal following.

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