Co-branded card programs are becoming very popular with an increasing number of banks joining hands with companies to offer co-branded debit card programs. These cards allow you to represent your company brand as a dominant brand. They also contain hologram or name of the issuing bank and the MasterCard logo.
Co-branding is actually a partnership among the card issuer, your business, MasterCard and consumers to avail benefits such as increased card usage, efficient market opportunities, higher spending levels, increased value and satisfaction for customers. Well-planned co-branded debit card programs can prove to be very beneficial and important for both local as well as international companies.
Co-branding Power:
These days, consumers have a wide range of options. They are constantly seeking products and services that will make their life hassle free and especially in terms of payment options. Co-branded card programs are designed in such a way that they help to fortify the bonding of your business/brand with your customers.
Co-branded debit card programs can work wonder for your business, as they reduce the acquisition costs and attract new customers towards your business and thereby, boost your profit margin. As a co-branded debit card contains your company brand, it serves as a source of constant reminder to customers about your business. By offering attractive benefits, it also attracts the customers towards your business.
One of the preferred co-branded card programs is the co-branded MasterCard program. This program is a good option for your business, as it is accepted in more than 25 million locations across the globe and you can reach a huge customer base. As it is a well-established brand, it helps to promote the names associated with it through the co-branded cards. A co-branded debit card program boosts the prospect of customer loyalty and retention, cross-selling opportunities, frequent-buyer programs and rebates.
Next, with the worldwide acceptance of MasterCard, you get a chance to enter a huge consumer oriented sector with these cards. As MasterCard is a well-known brand, it promotes the related company names too. With the help of features such as cross selling and refunds, regular buyer plans, co-branded card programs help to strengthen ties with customers.
Customers can easily access their account information, history of transaction and balance with the help of these co-branded debit cards. Due to these benefits, customers prefer co-branded debit cards over traditional debit cards.
Co-branding is actually a partnership among the card issuer, your business, MasterCard and consumers to avail benefits such as increased card usage, efficient market opportunities, higher spending levels, increased value and satisfaction for customers. Well-planned co-branded debit card programs can prove to be very beneficial and important for both local as well as international companies.
Co-branding Power:
These days, consumers have a wide range of options. They are constantly seeking products and services that will make their life hassle free and especially in terms of payment options. Co-branded card programs are designed in such a way that they help to fortify the bonding of your business/brand with your customers.
Co-branded debit card programs can work wonder for your business, as they reduce the acquisition costs and attract new customers towards your business and thereby, boost your profit margin. As a co-branded debit card contains your company brand, it serves as a source of constant reminder to customers about your business. By offering attractive benefits, it also attracts the customers towards your business.
One of the preferred co-branded card programs is the co-branded MasterCard program. This program is a good option for your business, as it is accepted in more than 25 million locations across the globe and you can reach a huge customer base. As it is a well-established brand, it helps to promote the names associated with it through the co-branded cards. A co-branded debit card program boosts the prospect of customer loyalty and retention, cross-selling opportunities, frequent-buyer programs and rebates.
Next, with the worldwide acceptance of MasterCard, you get a chance to enter a huge consumer oriented sector with these cards. As MasterCard is a well-known brand, it promotes the related company names too. With the help of features such as cross selling and refunds, regular buyer plans, co-branded card programs help to strengthen ties with customers.
Customers can easily access their account information, history of transaction and balance with the help of these co-branded debit cards. Due to these benefits, customers prefer co-branded debit cards over traditional debit cards.
About the Author:
Credocard is an industry leader in co-branded card programs for clients based in EU, Africa, North America, Latin America, Middle East, South America, Caribbean and Asia. These cobranded card programs are widely utilized by clients for the models of insurance payout programs, affiliation applications and Forex payouts. For more details, log on to www.credocard.com
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