The term "Internet marketing" refers to the marketing of services and products via the World Wide Web. Internet marketing is often referred to as Web marketing, eMarketing, iMarketing, and online marketing. Regardless, Internet marketing utilizes the massive, virtual audience found on the Web as a way to gain exposure above and beyond the abilities of traditional media marketing. Through Internet marketing entrepreneurs have the ability to not only reach a large audience, but to do so in an unprecedented way.
One of the biggest differences between Internet marketing and traditional marketing is its versatility. Internet marketing can be very inexpensive and yet remain effective. Entrepreneurs can relay information to consumers across the globe with great ease. Furthermore, Internet marketing can be interactive, a trait any marketer can appreciate as this resource is not possible through any other medium. Although Internet marketing has numerous advantages, there are a few disadvantages associated with it. Primarily the disadvantage to Internet marketing is it requires some technical skill and can be time consuming.
It is important to realize that regardless of what you are selling, putting an Internet marketing campaign into play is critical to your success. Internet marketing offers a wide range of advertising options. A campaign can be something as easy as a Web site or entail more complicated efforts such as social media marketing, e-mail campaigns, banner ads, and search engine optimization (SEO). Either way, the Web grabs the attention of an audience that might not otherwise hear about your product or service. When you fail to Internet market, you lose money.
There are several forms of Internet marketing. As preciously mentioned, SEO is one of those forms. Search engine optimization is an effective way to increase traffic to any given Web site. Here is how it works. When a consumer enters keywords into a search engine - such as Google - several Web sites are listed based on the keywords entered. In Internet marketing, entrepreneurs fill their Web sites with keywords specific to their consumers' needs or interests. These keywords, in turn, are acknowledged by the search engine. The more SEO, the higher the site is ranked and the higher it appears on the search engine's list.
Another common example of Internet marketing is Google adwords. Adwords is an advertising product sponsored by Google. The program is so successful it became Google's main source of revenue and generated $21 billion in 2008 alone. Adwords comes in three forms pay-per-click (PPC), banner ads, and text ads. With the PPC, the marketer determines what words trigger the ads and how much they want to pay per click. With the text and banner ads - also called placement targeted advertisements - marketers select domain names, keywords, demographic preferences, and topics via a control panel. Based on this information, Google places ads within its network.
Lastly, social media marketing is a huge hitter in Internet marketing. Essentially a word of mouth campaign, social media marketing is facilitated via social sites such as Facebook, MySpace, Twitter, LinkedIn, and YouTube. Advertisers can utilize social media marketing to spread information about their products and services. Overall, social media marketing has two purposes. First, consumers have the ability to save and submit Internet links via Digg, Reddit, and Del.icio.us. Second, consumers are afforded the luxury of being able to market their favorite items and services.
In conclusion, there are countless methods of Internet marketing. This article mentions just three of the many ways entrepreneurs can utilize the World Wide Web in their marketing campaigns. Internet marketing is growing in popularity and is critical as the more traditional forms of marketing are beginning to fade away. Through Internet marketing, it is possible to reach an unparalleled amount of consumers in ways like never before. At the very least, every entrepreneur should make it a point to have some type of Internet presence. Not doing so equals loss of potential profit.
One of the biggest differences between Internet marketing and traditional marketing is its versatility. Internet marketing can be very inexpensive and yet remain effective. Entrepreneurs can relay information to consumers across the globe with great ease. Furthermore, Internet marketing can be interactive, a trait any marketer can appreciate as this resource is not possible through any other medium. Although Internet marketing has numerous advantages, there are a few disadvantages associated with it. Primarily the disadvantage to Internet marketing is it requires some technical skill and can be time consuming.
It is important to realize that regardless of what you are selling, putting an Internet marketing campaign into play is critical to your success. Internet marketing offers a wide range of advertising options. A campaign can be something as easy as a Web site or entail more complicated efforts such as social media marketing, e-mail campaigns, banner ads, and search engine optimization (SEO). Either way, the Web grabs the attention of an audience that might not otherwise hear about your product or service. When you fail to Internet market, you lose money.
There are several forms of Internet marketing. As preciously mentioned, SEO is one of those forms. Search engine optimization is an effective way to increase traffic to any given Web site. Here is how it works. When a consumer enters keywords into a search engine - such as Google - several Web sites are listed based on the keywords entered. In Internet marketing, entrepreneurs fill their Web sites with keywords specific to their consumers' needs or interests. These keywords, in turn, are acknowledged by the search engine. The more SEO, the higher the site is ranked and the higher it appears on the search engine's list.
Another common example of Internet marketing is Google adwords. Adwords is an advertising product sponsored by Google. The program is so successful it became Google's main source of revenue and generated $21 billion in 2008 alone. Adwords comes in three forms pay-per-click (PPC), banner ads, and text ads. With the PPC, the marketer determines what words trigger the ads and how much they want to pay per click. With the text and banner ads - also called placement targeted advertisements - marketers select domain names, keywords, demographic preferences, and topics via a control panel. Based on this information, Google places ads within its network.
Lastly, social media marketing is a huge hitter in Internet marketing. Essentially a word of mouth campaign, social media marketing is facilitated via social sites such as Facebook, MySpace, Twitter, LinkedIn, and YouTube. Advertisers can utilize social media marketing to spread information about their products and services. Overall, social media marketing has two purposes. First, consumers have the ability to save and submit Internet links via Digg, Reddit, and Del.icio.us. Second, consumers are afforded the luxury of being able to market their favorite items and services.
In conclusion, there are countless methods of Internet marketing. This article mentions just three of the many ways entrepreneurs can utilize the World Wide Web in their marketing campaigns. Internet marketing is growing in popularity and is critical as the more traditional forms of marketing are beginning to fade away. Through Internet marketing, it is possible to reach an unparalleled amount of consumers in ways like never before. At the very least, every entrepreneur should make it a point to have some type of Internet presence. Not doing so equals loss of potential profit.
About the Author:
Ray Fong spends much of his time now building his Internet Franchise for Sale business and teaching others to do the same.
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