Aroma Espresso Bar, already the most successful coffee franchise in Israel and expanding rapidly in the United States, announced today that they have hired Originet Internet Business Solutions to develop and implement their online food ordering system. Originet, a New York Web Design and development firm, is one of the industry leaders in e-commerce solutions.
Aroma began in 1994 as a small one branch coffee shop and has grown to become an Israeli national success story in the past decade. They currently have over eighty branches in Israel and have positioned themselves as a legitimate international player. They have gained a foothold in the U.S. market with locations in New York City and are making use of their patented "Eight Pillars of Quality" and viewpoint of one branch per franchise to compete with leading chains such as Dunkin Donuts and Starbucks.
Apart from their healthy selection of sandwiches and salads, Aroma Espresso Bars also has a patented coffee that uses only Arabica beans from Africa and Central America. It is their policy to serve only food that is tastier, fresher, better and healthier. This provides them a distinct edge over other chains that carry only high fat pastries and fried foods. All of the food served at Aroma is fresh and prepared on site in an open kitchen where you can see the ingredients and the people preparing them. This design was planned very carefully and is part of the overall strategy of the company. Aroma Espresso Bars have incorporated fresh and healthy food, quality delicious coffee, a short but varied menu which is easy to order from, and an in-store ambiance which makes customers want to return time and again. They don't pre-package or use frozen goods of any kind and their cooks and servers are highly trained customer service professionals.
Originet will create an online system for ordering menu items and coffee which can be either picked up or delivered to your home or office. This is a first for this type of business and should put Aroma on the map as a major competitor here in the United States. Aroma Espresso Bars hopes to get hold of a large market share of the billion dollar coffee industry by using their experience and successes in Israel as a starting point. They have deliberately positioned themselves in between fast food restaurants and traditional coffee cafes to create a market position they will be able to grow rapidly in.
Originet Internet Business Solutions offers e-commerce services and an incorporated shopping cart solution that makes it easy for customers to order multiple products. Online sales raked in a bit more than $300 Billion last year which was nearly double the 2006 figure of $160 Billion. Aroma is hoping to become one of the beneficiaries of this exploding market and lead the way for others in the food service industry. Originet, who already are an industry leader in their own field of web design and development, has the technology and the experience to get them there.
Aroma began in 1994 as a small one branch coffee shop and has grown to become an Israeli national success story in the past decade. They currently have over eighty branches in Israel and have positioned themselves as a legitimate international player. They have gained a foothold in the U.S. market with locations in New York City and are making use of their patented "Eight Pillars of Quality" and viewpoint of one branch per franchise to compete with leading chains such as Dunkin Donuts and Starbucks.
Apart from their healthy selection of sandwiches and salads, Aroma Espresso Bars also has a patented coffee that uses only Arabica beans from Africa and Central America. It is their policy to serve only food that is tastier, fresher, better and healthier. This provides them a distinct edge over other chains that carry only high fat pastries and fried foods. All of the food served at Aroma is fresh and prepared on site in an open kitchen where you can see the ingredients and the people preparing them. This design was planned very carefully and is part of the overall strategy of the company. Aroma Espresso Bars have incorporated fresh and healthy food, quality delicious coffee, a short but varied menu which is easy to order from, and an in-store ambiance which makes customers want to return time and again. They don't pre-package or use frozen goods of any kind and their cooks and servers are highly trained customer service professionals.
Originet will create an online system for ordering menu items and coffee which can be either picked up or delivered to your home or office. This is a first for this type of business and should put Aroma on the map as a major competitor here in the United States. Aroma Espresso Bars hopes to get hold of a large market share of the billion dollar coffee industry by using their experience and successes in Israel as a starting point. They have deliberately positioned themselves in between fast food restaurants and traditional coffee cafes to create a market position they will be able to grow rapidly in.
Originet Internet Business Solutions offers e-commerce services and an incorporated shopping cart solution that makes it easy for customers to order multiple products. Online sales raked in a bit more than $300 Billion last year which was nearly double the 2006 figure of $160 Billion. Aroma is hoping to become one of the beneficiaries of this exploding market and lead the way for others in the food service industry. Originet, who already are an industry leader in their own field of web design and development, has the technology and the experience to get them there.
About the Author:
Nathan Spencer brings to you the breaking story of Originet Web Development New York firm and also Online Marketing services in New York
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