So, you are thinking about that email request. The one you got last week about giving someone a reciprocal link. You don't know this person from adam, but there you are trying to make the best decision for your own website.
Most of us search engine optimization followers know what this term means, but for the rest it simply means getting others to link to your site from their own.
Post Altavista if you can remember that far back, this was done by asking friends and foes to link to you, and whole communities even encouraged this but Yahoo Google and MSN soon began to devalue these reciprocal efforts due to not just the potential for spam but due to the fact that a sort of REAL link spam that was taking place in this area.
Spam is known to many of us as that cheap meat in a can, but in internet lingo it is also known as the process whereby a few tech savvy individuals attempt to gain unfair advantage by flooding areas of the internet with their own commercial resource.
So for example, many unscrupulous spam masters send out unsolicited commercial spam email to millions of unsuspecting users. Some made hundreds of real but content-less webpages/sites with links back to their own - not the phrase "their own" - commercial products - thus creating a need for Google and other search engines to objectively create quality ranking scores to determine the relationship between linking sites. In those early days, the search engines were not looking at some of these things such as which reciprocal links were owned by the same person or which 20 reciprocal links were sharing the same IP Address. In order to slow down the spammer type group, this data is deemed to be rather important for determining exactly who the spammers are.
Perhaps one of the most important aspects to the backlinking process is in what keywords one uses - traditionally, this has been where most linking efforts have hit the wall.
Why? We have no idea exactly how others will link to our online assets. And in direct contradiction to what you might be reading around the net, therein lies a big part of the problem, right?
Also, since as a casual reader, you are not likely to be an expert on long tail keywords, one is going to most logically try to pick the keywords having the most traffic. Is this a mistake? A very new online venture, even after being indexed by Google or most search engines, typically has no chance at ranking on its chosen keywords for many months if not years.
And perhaps that's not all one has to worry about.
But there is yet one more major issue. The page rank of new articles is N/A or after indexing, typically Zero where 0 is not good and 10 is the best. Although some may argue this while a new page with N/A or O as its rank will have a freshness quotient that can help it positively, in many search engines, this zero which is evidence of lack of credibility will definitely work against it.
But there are exceptions to every rule and if the newly created page is sitting on a grandly popular Web 2.0 social network property like ebay or myspace, bebo or scribd to name a few then it won't be penalized as much just because its current pagerank or credibility level appears to be a zero.
As the examples of exceptions above clearly show, it is thought that new pages on foundation sites such as those with a PageRank of 5 or above, inherently acquire some of the PageRank or PageTrust of the site that they rest on.
Technical babble - the question really is - What can a novice do ?
Many seo experts might say, go back to basics, create good and get creative. They would recommend strongly that we even create "link-bait" that will cause others to want to link to you.Which I also recommend if you have any idea what this link-bait thing means. Its never a great idea to truly ignore what Google recommends, however I urge you to examine the issue more deeply. Do you really have the 6-18 months that it takes to consistently create new articles on a daily basis, and to put out such a ferocious amount of high grade material in one spot that would cause people to consistently put a link to that page from their own - If the answer is yes, then you now know the true meaning of link-bait.
Many more questions than answers, huh?
Most of us search engine optimization followers know what this term means, but for the rest it simply means getting others to link to your site from their own.
Post Altavista if you can remember that far back, this was done by asking friends and foes to link to you, and whole communities even encouraged this but Yahoo Google and MSN soon began to devalue these reciprocal efforts due to not just the potential for spam but due to the fact that a sort of REAL link spam that was taking place in this area.
Spam is known to many of us as that cheap meat in a can, but in internet lingo it is also known as the process whereby a few tech savvy individuals attempt to gain unfair advantage by flooding areas of the internet with their own commercial resource.
So for example, many unscrupulous spam masters send out unsolicited commercial spam email to millions of unsuspecting users. Some made hundreds of real but content-less webpages/sites with links back to their own - not the phrase "their own" - commercial products - thus creating a need for Google and other search engines to objectively create quality ranking scores to determine the relationship between linking sites. In those early days, the search engines were not looking at some of these things such as which reciprocal links were owned by the same person or which 20 reciprocal links were sharing the same IP Address. In order to slow down the spammer type group, this data is deemed to be rather important for determining exactly who the spammers are.
Perhaps one of the most important aspects to the backlinking process is in what keywords one uses - traditionally, this has been where most linking efforts have hit the wall.
Why? We have no idea exactly how others will link to our online assets. And in direct contradiction to what you might be reading around the net, therein lies a big part of the problem, right?
Also, since as a casual reader, you are not likely to be an expert on long tail keywords, one is going to most logically try to pick the keywords having the most traffic. Is this a mistake? A very new online venture, even after being indexed by Google or most search engines, typically has no chance at ranking on its chosen keywords for many months if not years.
And perhaps that's not all one has to worry about.
But there is yet one more major issue. The page rank of new articles is N/A or after indexing, typically Zero where 0 is not good and 10 is the best. Although some may argue this while a new page with N/A or O as its rank will have a freshness quotient that can help it positively, in many search engines, this zero which is evidence of lack of credibility will definitely work against it.
But there are exceptions to every rule and if the newly created page is sitting on a grandly popular Web 2.0 social network property like ebay or myspace, bebo or scribd to name a few then it won't be penalized as much just because its current pagerank or credibility level appears to be a zero.
As the examples of exceptions above clearly show, it is thought that new pages on foundation sites such as those with a PageRank of 5 or above, inherently acquire some of the PageRank or PageTrust of the site that they rest on.
Technical babble - the question really is - What can a novice do ?
Many seo experts might say, go back to basics, create good and get creative. They would recommend strongly that we even create "link-bait" that will cause others to want to link to you.Which I also recommend if you have any idea what this link-bait thing means. Its never a great idea to truly ignore what Google recommends, however I urge you to examine the issue more deeply. Do you really have the 6-18 months that it takes to consistently create new articles on a daily basis, and to put out such a ferocious amount of high grade material in one spot that would cause people to consistently put a link to that page from their own - If the answer is yes, then you now know the true meaning of link-bait.
Many more questions than answers, huh?
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