Thursday, August 6, 2009

How to get Traffic With Article Marketing Services

By Nigel Evans

One of the best ways to drive traffic to your site is by establishing it as an authoritative source of information relevant to your niche. The best way to do this is to include relevant and fresh content and by distributing your material via article marketing services.

Always make sure that articles are well-written and provide informative material about the subject. The Internet is used primarily by people who are searching for answers to their problems and information about subjects and they look for this information by typing in a series of words. You must pay particular attention to these "keywords" and make sure that your webpages are optimized accordingly. Article marketing services focus on these exact keywords as they aim to successfully drive traffic to your site.

This article does not seek to tell you all about search engine optimization but suffice to say that your website must include the correct keywords appropriately placed within the content on the page. You should create a separate page on your site for each keyword or key phrase, describing different aspects of your business product or service.

A "long tail" keyword or key phrase refers to a more complex description of the information that is being sought by a searcher. For example, instead of searching for "dog," the searcher could enter "yellow Labrador retriever," which is a long tail search phrase specifically tailored to their needs. The list of websites would be returned which are tailor-made for this search. You, as a breeder of yellow labs, could promote your service through your website by optimizing for the exact keyword phrase.

Article marketing services can really help you promote your website by distributing written articles including an exact phrase, such as yellow Labrador retriever in its title and within the article body. The key phrase should appear an ideal number of times within the article body. We recommend 1% which means that in a 500 word article it will appear maybe five or six times maximum. Some people make the mistake of writing articles with too high a density and this is known as keyword stuffing, which is generally counterproductive.

In addition to the writing of optimized articles, article marketing services will distribute your articles, together with a specially designed resource box including a bio and a link back to your website, to hundreds of premium article directories on the web. These are highly trafficked sites where people may find articles about their chosen subject. When they find your articles, again by inserting yellow Labrador retriever, for example, they would read it, hopefully find it informative and will click on the accompanying link to go directly back to your site.

Article marketing services can help you in a couple of different ways. Search engines like to see back links coming to your site and this byproduct of article marketing should help to enhance your position within search results. In addition, you will become established as the expert and authority within your niche.

Internet marketing experts value article marketing services very highly. The practice, together with pay per click, is by far the best way to get focused traffic to your website.

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