How often have you found a web page that carries the name "Home", "About Us" or "Contact Us"? It's a sad thing. Old habits die hard. When will web designers get the idea that the title tags for your web pages must be quickly searchable by search engines?
Naming a web page "About Us" is a bad thing to do. Why? Because when Google (or other search engines) indexes your web site, words like "About Us" or "Contact Us" mean nothing. For instance: when potential clients are looking for your services or products, they won't conduct a Google search for "About Us".
As of this writing, there are more than 1,230,000,000 web pages found on Google using the search term "About Us". Do you think your web site has a good chance of appearing on the first page of Google when it is going against over a billion other web pages?
Web site title tags are extremely important to use if you want high ranking on search engines. If you sell shoes, then you need to tell Google that your web page is all about shoes. Title the web page "Quality Leather Shoes" and then make sure the content of that web page is all about quality leather shoes. You might have another page on your web site about Italian leather shoes. So title that specific page "Italian leather Shoes". Again, make sure the content of that page is all about Italian shoes.
It really isn't rocket science but a lot of web designers don't have a clue on how to name web pages correctly for good search engine placement. Many web designers are designers. They're good at making web sites pretty. They're fond of using all kinds of flash and visually interesting bells and whistles. But from a web site title tags viewpoint, visuals don't help a site appear near the top of the search engine list when making a web site.
Web site title tags not only help search engines find your web pages and list them accordingly; they also help you - the business owner - clarify each page of content on your site. This leads to excellent navigation as well. The idea is focus, focus and focus. Be 100 percent sure that every word is fully concentrated on the subject of each web page. This will increase your Google rank. Otherwise, how can search engines like Google or Yahoo understand the content if you aren't sure about it yourself?
Naming a web page "About Us" is a bad thing to do. Why? Because when Google (or other search engines) indexes your web site, words like "About Us" or "Contact Us" mean nothing. For instance: when potential clients are looking for your services or products, they won't conduct a Google search for "About Us".
As of this writing, there are more than 1,230,000,000 web pages found on Google using the search term "About Us". Do you think your web site has a good chance of appearing on the first page of Google when it is going against over a billion other web pages?
Web site title tags are extremely important to use if you want high ranking on search engines. If you sell shoes, then you need to tell Google that your web page is all about shoes. Title the web page "Quality Leather Shoes" and then make sure the content of that web page is all about quality leather shoes. You might have another page on your web site about Italian leather shoes. So title that specific page "Italian leather Shoes". Again, make sure the content of that page is all about Italian shoes.
It really isn't rocket science but a lot of web designers don't have a clue on how to name web pages correctly for good search engine placement. Many web designers are designers. They're good at making web sites pretty. They're fond of using all kinds of flash and visually interesting bells and whistles. But from a web site title tags viewpoint, visuals don't help a site appear near the top of the search engine list when making a web site.
Web site title tags not only help search engines find your web pages and list them accordingly; they also help you - the business owner - clarify each page of content on your site. This leads to excellent navigation as well. The idea is focus, focus and focus. Be 100 percent sure that every word is fully concentrated on the subject of each web page. This will increase your Google rank. Otherwise, how can search engines like Google or Yahoo understand the content if you aren't sure about it yourself?
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