In business the big challenge has always been to determine the best return for the money you spend to get customers. That challenge is no different on the internet, just more complex. So how do you find the right marketing strategy for your business? Lets look at a few segments of online marketing to see which might be the best fit for your business.
PPC or Pay Per Click advertising. This is probably the quickest way to go broke since the carnival huckster. Anybody can play as long as the money lasts.
SEO, Search Engine Optimizing, which could be described as reverse engineering the mathematical equation used by the Search Engine, while the formula is changing. Search Engines work very hard at not being fooled by websites attempting to falsely manipulate search results. The Search Optimizer works to present his client websites to be relevant in the appropriate places so the business can be found when prospective customers are searching.
Social Marketing. Again, anyone can play but most will never grasp the power of a free tool. Like giving out a complete set of carpenters tools to anyone who asks for it doesnt mean any houses will get built.
The last tool which is the most useful is called Viral marketing. It's called viral simply because of it's description. Viral is to spread on its own. The challenge here though is you must be able to think of ideas that are unique and interesting enough to heighten people's interests.
You may prefer one over the others in the list or you may prefer two or three to be useful in marketing. Whichever way you choose, take note of the effectiveness of the strategies you will use. The marketplace you have chosen also plays a big role in making your strategies effective.
As you might expect, the results you get with a given strategy is directly proportional to the dollars being spent and focus given it. As you may have discovered on your own, Pay Per Click becomes an extremely difficult tactic to implement effectively in any sort of competitive market. Social Media on the other hand can be leveraged to great advantage with little difficulty even in highly competitive verticals. As reported by Forrester Research in their 2009 US Interactive Marketing Forecast: The Projected money spent on Pay Per Click advertising in 2009 will be $12,937mm, on SEO will be $2,456mm and $716mm on Social Media marketing.
PPC gets the lion's share of search dollars, often thirteen times higher than second place SEO, with Social being the section where the least amount of money is spent. The degree to which you can be effective in these areas depends a good deal on how big of a fish you can be in the portion of that pond dedicated to your corner of the web.
How do you determine which area is best for your business? You have to carefully weigh your goals, and resources. If you have a lot of money to throw at promoting your business, Pay Per Click will be the fastest way to get noticed. But it is not a good long term strategy in a tough economy.
SEO is not as fast to get going but the results are solid and can get recognition for your business in any relevant search. Long term youll spend a lot less for good SEO than PPC and get a lot more business too.
Though Social Media is free, make sure that you are able to keep your visitors' interests active. A daily uniqueness will always keep them expecting for what's going to be on tomorrow's list.
People nowadays prefer shopping online. This trend is going to grow and make the online market more competitive. Prepare for a bigger market with your products and services for marketing tools such as PPC and SEO are both going to stay.
PPC or Pay Per Click advertising. This is probably the quickest way to go broke since the carnival huckster. Anybody can play as long as the money lasts.
SEO, Search Engine Optimizing, which could be described as reverse engineering the mathematical equation used by the Search Engine, while the formula is changing. Search Engines work very hard at not being fooled by websites attempting to falsely manipulate search results. The Search Optimizer works to present his client websites to be relevant in the appropriate places so the business can be found when prospective customers are searching.
Social Marketing. Again, anyone can play but most will never grasp the power of a free tool. Like giving out a complete set of carpenters tools to anyone who asks for it doesnt mean any houses will get built.
The last tool which is the most useful is called Viral marketing. It's called viral simply because of it's description. Viral is to spread on its own. The challenge here though is you must be able to think of ideas that are unique and interesting enough to heighten people's interests.
You may prefer one over the others in the list or you may prefer two or three to be useful in marketing. Whichever way you choose, take note of the effectiveness of the strategies you will use. The marketplace you have chosen also plays a big role in making your strategies effective.
As you might expect, the results you get with a given strategy is directly proportional to the dollars being spent and focus given it. As you may have discovered on your own, Pay Per Click becomes an extremely difficult tactic to implement effectively in any sort of competitive market. Social Media on the other hand can be leveraged to great advantage with little difficulty even in highly competitive verticals. As reported by Forrester Research in their 2009 US Interactive Marketing Forecast: The Projected money spent on Pay Per Click advertising in 2009 will be $12,937mm, on SEO will be $2,456mm and $716mm on Social Media marketing.
PPC gets the lion's share of search dollars, often thirteen times higher than second place SEO, with Social being the section where the least amount of money is spent. The degree to which you can be effective in these areas depends a good deal on how big of a fish you can be in the portion of that pond dedicated to your corner of the web.
How do you determine which area is best for your business? You have to carefully weigh your goals, and resources. If you have a lot of money to throw at promoting your business, Pay Per Click will be the fastest way to get noticed. But it is not a good long term strategy in a tough economy.
SEO is not as fast to get going but the results are solid and can get recognition for your business in any relevant search. Long term youll spend a lot less for good SEO than PPC and get a lot more business too.
Though Social Media is free, make sure that you are able to keep your visitors' interests active. A daily uniqueness will always keep them expecting for what's going to be on tomorrow's list.
People nowadays prefer shopping online. This trend is going to grow and make the online market more competitive. Prepare for a bigger market with your products and services for marketing tools such as PPC and SEO are both going to stay.
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