Wednesday, August 12, 2009

Promotional Torches Allow For Creative Design

By Richard Joseph

In many ways promotional torches are not expected to do much; they are not expected to function on the same level as a much more expensive torch, nor are they expected to have the same level of durability or longevity. In short a promotional torch is really only expected to be a cute little knickknack that your company distributes as part of a larger campaign to get your name and brand out there. Well to some this may seem like a drawback in fact it is not.

Rather than looking at promotional torches as being functional objects you can instead focus on them for their sheer aesthetic and novelty value. This opens up a wide range of new and creative design options that would otherwise be unattainable. Try thinking of it this way; you are not creating a torch that a plumber will use under someone's broken sink, but rather a promotional torch that your clients will take home probably show option or family and even bring back to the office and show to their coworkers.

If you were a company that would prefer a more serious torch, then you are truly limiting your options. A study promotional torch will limit your creativity and you will never be able to design a hot pink tropical fish. However, as a promotional torch, business that deal with fish, or even a cruise line can design a promotional torch, shaped as a fish to promote their business. With a creative shape and design your promotional torch has just went from a disposable promotional item, to a promotional item that may be keep in draws and brings attention your business.

Another form of creativity that a promotional torch offers, is the ability to change the color of the LCD bulb. You can design your promotional torches into what ever shape you would like and then you can find an appropriate color light bulb to match. For example, it you have designed your promotional torch into the shape of a heart and choice to make the heart pink, you can then utilize a red LCD bulb, to give it more appeal then a plain white light bulb.

An interesting possibility could even be using a tricolor light that packs a red green and blue LEDs in the same package. These will likely be an order of magnitude more expensive than a traditional white light, however some situations require you to create a bigger impression. If you are passing out your promotional torches at a normal trade show then you'll probably want to go with a white LED light, however if your company is attending the biggest event of they year then you may wish to invest the extra money and really make a promotional torch that will leave a lasting impression. It can be said with almost absolute certainty that a tricolor promotional torch will not be headed straight for the dustbin at the end of the convention.

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