What if there was an easy way to ensure your Site Build It website was profitable, starting today?
Here are 3 simple steps you can start using today...
Step 1 - Start by building your basic site structure
Step 2 - Research Buying keywords for products and services in your niche, and write focused product reviews
Step 3 - Use paid traffic to test whether the keywords convert into sales, before you take the time to do too much Search Engine Optimization
Here are step by step details on how to test your site concept quickly, rather than just building content and waiting to see what happens...
Step 1 - Decide on your website's theme as discussed in the Action Guide, making sure you choose a topic that interests you and a relatively large number of other people. Look for a sub-niche that you can dominate over time if possible. Build your home page and a number of tier two pages around your major sub topics or themes, so your site looks finished when visitors arrive. Include a Privacy Policy and a Website Terms Of Use page, plus a Contact page to make it easy for people to get in touch.
Step 2 - Use keyword research to find 'buying' keywords for products related to your niche market In particular, look for 'review' keywords related to the main products for sale in your market. People who are ready to buy in many cases look for reviews of competing products before they make a decision. Write impartial reviews for as many products and services as you can find, and create tier three pages for each one on your website. Include a compelling summary of your review with a call to action, a product image and at least two affiliate links to the product's sales page above the fold. Many people will simply read your summary and click through to the merchant's website to order.
Step 3 - Use paid search methods such as Ezine Advertising, Yahoo Search or Google Adwords to drive targeted visitors to your review pages to see if they convert into sales. Spend some time testing the different elements of your page (the headline, your offer, your call to action, etc.) to see if you can increase the conversions you are getting. Once you know that a page converts into sales, you can move on to doing additional Search Engine Optimization to get the page ranked higher in the search engines.
This additional SEO could include submitting helpful articles about the various types of products you are reviewing to the major article directories, and linking to your review pages in your article's resource box. Or you might comment intelligently on related blog posts and link to your reviews in your Sig file. It's also a good idea to spend a small amount of time each week Bookmarking your reviews on Social Media sites.
Once you know your reviews work and people are buying some of the products you recommend through your affiliate link, you can outsource most of this SEO work to others while you focus your time on finding additional products to review. Following this strategy really beats spending 6 months to a year of your life building a website that doesn't reward you for your time. I know because I've done that, and it's not something I recommend you do. It's always better to know your site has a good chance of being profitable early so you can stop belting your head against a wall and move on to something else if it's not.
Here are 3 simple steps you can start using today...
Step 1 - Start by building your basic site structure
Step 2 - Research Buying keywords for products and services in your niche, and write focused product reviews
Step 3 - Use paid traffic to test whether the keywords convert into sales, before you take the time to do too much Search Engine Optimization
Here are step by step details on how to test your site concept quickly, rather than just building content and waiting to see what happens...
Step 1 - Decide on your website's theme as discussed in the Action Guide, making sure you choose a topic that interests you and a relatively large number of other people. Look for a sub-niche that you can dominate over time if possible. Build your home page and a number of tier two pages around your major sub topics or themes, so your site looks finished when visitors arrive. Include a Privacy Policy and a Website Terms Of Use page, plus a Contact page to make it easy for people to get in touch.
Step 2 - Use keyword research to find 'buying' keywords for products related to your niche market In particular, look for 'review' keywords related to the main products for sale in your market. People who are ready to buy in many cases look for reviews of competing products before they make a decision. Write impartial reviews for as many products and services as you can find, and create tier three pages for each one on your website. Include a compelling summary of your review with a call to action, a product image and at least two affiliate links to the product's sales page above the fold. Many people will simply read your summary and click through to the merchant's website to order.
Step 3 - Use paid search methods such as Ezine Advertising, Yahoo Search or Google Adwords to drive targeted visitors to your review pages to see if they convert into sales. Spend some time testing the different elements of your page (the headline, your offer, your call to action, etc.) to see if you can increase the conversions you are getting. Once you know that a page converts into sales, you can move on to doing additional Search Engine Optimization to get the page ranked higher in the search engines.
This additional SEO could include submitting helpful articles about the various types of products you are reviewing to the major article directories, and linking to your review pages in your article's resource box. Or you might comment intelligently on related blog posts and link to your reviews in your Sig file. It's also a good idea to spend a small amount of time each week Bookmarking your reviews on Social Media sites.
Once you know your reviews work and people are buying some of the products you recommend through your affiliate link, you can outsource most of this SEO work to others while you focus your time on finding additional products to review. Following this strategy really beats spending 6 months to a year of your life building a website that doesn't reward you for your time. I know because I've done that, and it's not something I recommend you do. It's always better to know your site has a good chance of being profitable early so you can stop belting your head against a wall and move on to something else if it's not.
About the Author:
Rocky Tapscott is a Site Build It expert and mentor. He has just created a Free 27 page Report that shows how to set up automated income streams using marketing with email - Grab your copy now.
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