Just because a website is built, it does not mean humans will be able to find it easily. This is when search engines come in and do their job. The search engine has a spider, which gathers information from millions of sites by relevancy. The spider presents a formula and the search engine translates this through use of a certain algorithm.
The challenge is within the Search Engine and its Search Spider. It uses a mathematical formula with individual elements that works accordingly to a website's value. We normally call it Page or Trust Rank. Best search results are determined by Search Engines. It puts in its first page result those websites that have established good search history and relevant results.
The computer storage space required by the major Search Engines is staggering because they don't just take a snap shot of an individual website, they store the information from that website and assimilate it into it's data base. It then compares several "snap shots" of that same website over time to establish a trust value to the site. Multiply that with all the other sites on the internet and you can begin to understand the challenge.
It doesn't stop there. A Search Spider also must determine the relevancy and importance of a website in order for it to give most accurate search results. Imagine all the work needed to be done! On a side note, Search Engines are only good for the results it give out, the reason why some websites don't get stored in the data base.
Keep in mind that the website you submit for search engines are not always sufficient for instant recognition. You have to prove your site is as worthy to be included in the game. The main thing you have to remember is that the Search Spider easily scans and indexes your website for customers to see. This is where SEO becomes important. The Search Engine Optimizer knows the elements and language the Search Spiders are looking for and knows how to present a website to be relevant.
Remember what a Borg is in Star Trek? It is a collection of beings that are connected through their intelligence that can then be put to use. Relate that to todays search engines that act as Borgs. It continually looks for available data to collect.
With Search Engines and your website, you would want to be assimilated. You would want for the spider to inspect what your website has to offer. But if that doesnt happen, The Search Spider, has determined that your site has nothing unique to offer. Or it can also be that some relevant information have been blocked.
To use the Borg analogy, each scout had a defined mission, if a person was not part of that mission, a borg scout would ignore them. The same is true of the Search Spider, it too has a mission. You as a person can look at a website and see that it pertains to what is being searched for. But the Search Spider is not a human and it sees the same website through the eyes of a program and a mission. If a website does not adhere to the elements of that program and mission it is invisible to the search spider and will never rank well in search results.
The challenge is within the Search Engine and its Search Spider. It uses a mathematical formula with individual elements that works accordingly to a website's value. We normally call it Page or Trust Rank. Best search results are determined by Search Engines. It puts in its first page result those websites that have established good search history and relevant results.
The computer storage space required by the major Search Engines is staggering because they don't just take a snap shot of an individual website, they store the information from that website and assimilate it into it's data base. It then compares several "snap shots" of that same website over time to establish a trust value to the site. Multiply that with all the other sites on the internet and you can begin to understand the challenge.
It doesn't stop there. A Search Spider also must determine the relevancy and importance of a website in order for it to give most accurate search results. Imagine all the work needed to be done! On a side note, Search Engines are only good for the results it give out, the reason why some websites don't get stored in the data base.
Keep in mind that the website you submit for search engines are not always sufficient for instant recognition. You have to prove your site is as worthy to be included in the game. The main thing you have to remember is that the Search Spider easily scans and indexes your website for customers to see. This is where SEO becomes important. The Search Engine Optimizer knows the elements and language the Search Spiders are looking for and knows how to present a website to be relevant.
Remember what a Borg is in Star Trek? It is a collection of beings that are connected through their intelligence that can then be put to use. Relate that to todays search engines that act as Borgs. It continually looks for available data to collect.
With Search Engines and your website, you would want to be assimilated. You would want for the spider to inspect what your website has to offer. But if that doesnt happen, The Search Spider, has determined that your site has nothing unique to offer. Or it can also be that some relevant information have been blocked.
To use the Borg analogy, each scout had a defined mission, if a person was not part of that mission, a borg scout would ignore them. The same is true of the Search Spider, it too has a mission. You as a person can look at a website and see that it pertains to what is being searched for. But the Search Spider is not a human and it sees the same website through the eyes of a program and a mission. If a website does not adhere to the elements of that program and mission it is invisible to the search spider and will never rank well in search results.
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