Friday, August 7, 2009

Using Real Estate Internet Marketing To Reach Out To Customers

By Alexis Jameson

The downturn in the economy has made perhaps its biggest impact in the housing industry. The sale of new homes has dropped drastically around the country and older homes have cooled off in the market, as well. It's more important than ever for realtors to drive business in whatever way they can. Real estate internet marketing has been helping bridge the gap for realtors across the country who are feeling the pinch.

The social media online scene has been booming over the past several years and each day, more and more Americans and people worldwide become part of an eclectic family. Real estate developers and sellers have realized that if they want to increase the business they're currently seeing, this is the captive audience they've been hoping for.

Millions of people spend their days at work or home linked to social media sites. It's become the way of the world and it's increasing in popularity daily. You can find just about anyone you ever knew on a social media site and this provides realtors with literally unlimited potential to find prospects.

Each day, in every city across the globe, people are flocking to social networking web sites. Realtors have found that they can capture the gaze of those who may only be slightly interested and cultivate it into a solid sale. With sites like MySpace, Facebook and other social network based sites, it's now within reach to get sales back up to par. The markets are no longer bound by local advertising. You can go totally global and pique the interest of foreign investors easily with social media marketing.

When you've got the attention of literally millions, each minute of the day, even when your office is closed, you can yield incredible results. By posting basic information on a personal page, you can link to business pages online that will drive business to your office. Looking for information on a region has never been easier for those who are contemplating a move or purchasing an investment property. With social networking sites, you can cross the divide of time zones and language barriers.

There is no surer way to find out what people want and get it to them fast than through online interaction. People are busy, sitting on the phone and waiting for returned phone calls has become a thing of the past. Chat with your clients or curious individuals online and save everyone time and money. Home seekers will appreciate having the information needed presented to them in this compact and easy to understand manner.

With home prices dropping and foreclosure rates at all time highs, this is truly a buyer's market. Many geographical locations are finding that investors from out of the country are buying homes up on spec, left and right. Providing photos, prospective tenant information and vital local tax information, realtors can communicate with prospective buyers in a whole new fashion.

Create a buzz about your local area, the properties you have listed and any other information that buyers may find interesting with personal pages and blogs. Respond to customers in a timely fashion and get new customers who search the internet for geographic information.

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