Saturday, August 22, 2009

Web Portals Innovating With New Free Ad Services

By Misty Kulpeper

Free internet ad portals, which have been in business for quite a while, have provided business concerns an exclusive avenue to advertise their products. The portals, which have an international audience, operate at various levels, placing ads in advertising directories. Youd be surprised to know that the portals have a software platform which enables them to create countless advertisements to be submitted to internet ad directories.

Ad portals have made internet marketing an easy avenue by using the software, also known as advertisement submitter. This fully automated software is always functional making it possible for millions of people to find a market any time. However, free ad portals got a bad name because some packed certain unseen costs that did not work in the interests of clients.

To overcome this obstacle, ad portals have reinvented themselves to provide specialized services to premier web portals free of cost. These advertisements are designed to find customers for the product rather than the other way round. Known as targeted ad listings, these advertisements are placed in spaces that have chances of attracting to generate traffic to the advertisers website.

The ads are listed in 10 to 15 categories and include several topics, with the most popular being ads related to animal and pets, automobile, business opportunities, computers, electronics and appliances to employment ads. Ad portals use these and other programs to drive traffic to the websites.

To attract online advertisers, portals offer other programs as well. Site maps, free ad submissions, email marketing, search engine optimization and frequently asked questions are provided as a package. Few ad sites have a forum for auctions and special anti-spam software to send bulk email from a pre-selected list of clients. These services are basically designed to drive traffic to the advertisers websites.

Ad web portals also label the ads to be inserted depending on their importance or characteristics. Some the labels are amazing for the range of their billing. Labels such as spotlight ads, featured ads, premiere ads, gallery Ads so and so forth have become part of free ad terminology among netizens. Some portals have further innovated on these labels to provide certain unique categories such as most viewed or latest ads or even diet ads.

You would have to register with the web portal and become a member to utilize facilities offered by the portal. Signing up would involve giving some information about yourself and the matter is done in a few minutes. To make placing ads easy, youd have to come up with a creative ad, including a good catchy headline and the necessary keywords. Youd have to select the category or labels to place the ads. If you have already created an ad, it can be placed in the provided place.

Thousands of business enterprises have found they dont stand to lose while working with free online ads. Many ad websites have many stories about their success managing free online ads. Websites nowadays are also coming up with novel services to ensure free online ads can be sustained as a business avenue.

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