Saturday, August 1, 2009

Why Keyword Research Is The Starting Point To A Successful Internet Business

By Lang Russell

Do you want to start an internet business or are you looking to take an existing business online? It is not hard. However, there are a lot of thing you need to know. One of the key things you will need is a website presence. There are many ways to get website up and running. You can build it yourself by learning the skills on the internet or hire it out.

Before you embark of getting a website created, you need to think about what you are planning to promote and how you plan to promote it. So where do you start? You have to start with keyword research. This is the most important phase to launching an internet business. This is also how you determine what people are looking for online.

Keyword research reveals the interest level of a given market and provides you with intelligent data so you can position your marketing efforts in the right direction. If you build your internet business around the wrong set of keywords, you may be very disappointed in the long run.

During the planning stages of starting an internet business, you want to target the right keywords. This will tell you if there is a real demand for what you plan to offer. If no one is searching for what you have, then there is no need to build a website for it. Very often too many people are creating sites based on what they think people want instead of on what people actually want.

There are many tools online to help you with this. Some are free while others are offered through a paid subscription. One of the best tools available on the internet is provided free of charge by Google. Just type in "Google Keywords" in your browser and you will find it. By using this free tool, you can uncover a world of possibilities.

The Google keyword tool provides you with an array of market data, that you would not otherwise have. When you input a keyword or keyword phrase and click search, the database query your search term and produce a listing of search volume results. These results will show you how many people have actually searched for your keyword or phrase in the previous month and it will also provide you with the next months estimated search volume.

The free tool provided by Google will also show you related terms on the bottom have of the screen. These are keywords that you may want to consider during the planning phase of starting your business. As you are using this tool, you will see there are a variety of ways to sort the data. You can view, pay per click data, search volume trends and so much more.

One of my favorites is looking at the cost per click information. You can access this data by using the drop-down menu on your screen. The information in this column reveals how much advertisers are willing to spend on Adwords.

You can bet that if advertisers are consistently bidding on search terms, then there is a demand for the keyword phrases. This is one of the best ways to uncover profitable opportunities online. Use the data this tool provides as your way of looking deep into market trends before you create a website.

About the Author:

No comments: