Sunday, August 9, 2009

Why SEO Is Vital In Web Design and Development

By Cheryl L. True

Search engine optimization (SEO) is a popular method that improves a web site's ranking in the search results. But contrary to popular belief, the process does not follow a good web site. Instead, a web site's ranking is determined by the right SEO techniques.

A web site's design and development is the result of hard work and brainstorming. The content, design, coding and optimization techniques are necessary in giving a web site lots of hits. These tasks are a vital part of the web page design process.

A good web site can give a business entity an advantage over its rivals. This follows since a web site is an indispensable strategic part of an entity. It is a money-making machine from a business point of view.

A competent web site engineer has to follow many checklists and abide by certain operating standards. These consist of background information, page layout and design, browser compatibility, navigation, color and graphics, multimedia, content presentation, functionality, accessibility and many others. One must likewise take into account usage principles such as equitable use, flexibility in use and ease of use.

In choosing a good web design, here are some things to consider. Remember that the term accessibility does not refer to the quality of the content but how it is delivered. The idea is not to change or "dumb down" what's there but to make it available to more users.

By nature, graphic design is a visual aspect. When considering the look and feel of web applications, it's easy to forget that appearance is second only to accessibility. But an accessible web site shouldn't be bad at all. Use web-tracking software package to get traffic data. Know how many users leave a page after one impression - possibly an instance where usability can be improved. It's better to champion the cause for accessibility if the statistics show a worthy debate.

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1 comment:

shankar said...

Nice article regarding why SEO is vital in web design and development.