Just because you have the capability of adding audio to your site doesn't mean you should.
If you decide to add audio, it is important to ensure it supports your overall marketing message and topic.
So, if your website content is sub-par, don't expect the addition of audio to help matters much. However, if you have great content that is focused on profitable keywords, expect the judicious use of audio to help improve your conversion rates.
Adding web audio can allow you to:
- Help increase your newsletter signups
- Improve purchase conversions
- Include testimonials on your products
- Provide trust and confidence
- Increase your content offering as in a podcast
Website audio is not a substitute for:
- Writing solid content
- Using keyword focused writing
- Completing all your page META tags properly
- Building link authority
Ken Evoy, President of Sitesell, tested audio on several of his landing pages and found an improved conversion rate of 15-30%. My own newsletter registrations went up by almost 20% when I added an audio snippet to the registration page.
Here is an important question to ask before adding an audio snippet to any page of your site:
"Will the addition of this audio increase the overall user experience and lead to a higher conversion?"
If the answer is 'yes', then adding audio may help improve the overall goal of the page.
Where should you use audio?
- Your homepage
- Your ezine signup page
- Your service overview page
- Specific product landing pages
Once you decide to add audio, there are a few tools you will need to obtain. Here are my recommendations.
The microphone is the first piece of equipment you'll want to purchase. A microphone will allow you to convert your voice to a digital signal so that it can be edited.
The best microphone to obtain is one that plugs directly into the USB port of your computer.
Check out Amazon.com and you'll find some good quality USB microphones in the twenty to thirty dollar range.
Once you have selected your microphone, the next step is to install an audio editing program so that you can alter the bass/treble as well as cut and edit portions of the audio and finally, to export your audio file as an MP3.
I recommend a program called Audacity. Audacity is a free piece of software that is of high-quality and offers all the basic editing tools you will ever need. No need to pay for a commercial program when something as good as Audacity exists.
Check out the Audacity website and follow the directions for downloading the program. Audacity comes in several versions depending on your operating system and whether you own a Mac or a PC.
The final item to obtain is a good quality audio player that you will embed into the web page containing the audio.
I recommend the audio player produced by a company called 1pixelout. This is a very popular player that was initially developed for Wordpress blogs. It can be used on any type of website and can be downloaded free of charge.
In moderation, adding audio to your site can be a great way to add to your visitor's overall experience. In addition, it has been shown to improve your landing page goals and conversions.
If you decide to add audio, it is important to ensure it supports your overall marketing message and topic.
So, if your website content is sub-par, don't expect the addition of audio to help matters much. However, if you have great content that is focused on profitable keywords, expect the judicious use of audio to help improve your conversion rates.
Adding web audio can allow you to:
- Help increase your newsletter signups
- Improve purchase conversions
- Include testimonials on your products
- Provide trust and confidence
- Increase your content offering as in a podcast
Website audio is not a substitute for:
- Writing solid content
- Using keyword focused writing
- Completing all your page META tags properly
- Building link authority
Ken Evoy, President of Sitesell, tested audio on several of his landing pages and found an improved conversion rate of 15-30%. My own newsletter registrations went up by almost 20% when I added an audio snippet to the registration page.
Here is an important question to ask before adding an audio snippet to any page of your site:
"Will the addition of this audio increase the overall user experience and lead to a higher conversion?"
If the answer is 'yes', then adding audio may help improve the overall goal of the page.
Where should you use audio?
- Your homepage
- Your ezine signup page
- Your service overview page
- Specific product landing pages
Once you decide to add audio, there are a few tools you will need to obtain. Here are my recommendations.
The microphone is the first piece of equipment you'll want to purchase. A microphone will allow you to convert your voice to a digital signal so that it can be edited.
The best microphone to obtain is one that plugs directly into the USB port of your computer.
Check out Amazon.com and you'll find some good quality USB microphones in the twenty to thirty dollar range.
Once you have selected your microphone, the next step is to install an audio editing program so that you can alter the bass/treble as well as cut and edit portions of the audio and finally, to export your audio file as an MP3.
I recommend a program called Audacity. Audacity is a free piece of software that is of high-quality and offers all the basic editing tools you will ever need. No need to pay for a commercial program when something as good as Audacity exists.
Check out the Audacity website and follow the directions for downloading the program. Audacity comes in several versions depending on your operating system and whether you own a Mac or a PC.
The final item to obtain is a good quality audio player that you will embed into the web page containing the audio.
I recommend the audio player produced by a company called 1pixelout. This is a very popular player that was initially developed for Wordpress blogs. It can be used on any type of website and can be downloaded free of charge.
In moderation, adding audio to your site can be a great way to add to your visitor's overall experience. In addition, it has been shown to improve your landing page goals and conversions.
About the Author:
Corte Swearingen is the creator of the Small Business Marketing Tools website as well as the author of several downloadable ebooks including How to Add Audio to Your Website. He has been a strategic marketer for eighteen years.
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