The best things in life are free, so is effective advertising. You don not have to spend millions to promote your product. Following are some popular as well as proven ways to advertise your business inexpensively:
Free Gifts:
You can make a small investment in buying cheap and everyday items like small mirrors for girls; pens for office-going people and balloons for little kids, with the logo printed on the front. It is up to you if you want to pass these on in your leisure time or hire college students, for the same purpose, on your behalf, who can distribute them in busy places like restaurants, airports, parks, parties, praying areas or shopping centres etc. Your small gifts will act as constant reminders of your business to the people who will use them.
Artistic Business Cards:
Try to create exclusive business cards by printing slogans, phrases or pictures on their back. You should always carry a handful of these cards with you in your pocket, and pass them on to the people who might be interested in your business. Don not forget to put your business details on the card!
Get Other Material Printed:
Flyers, coupons, leaflets, catalogues and brochures are an integral part of your advertisement scheme. The important thing is to display the pictures of your product and your contact information. The neighbouring departmental stores may be able to help you out by putting up your brochures on a prominent place near the billing counter. Similarly, the receptionists of clinics and beauty salons can help you advertise your business by handing out your leaflets to the customers who are waiting for their turn. Moreover, college or university students can be made to hand out your brochures and stuff in public places for a small amount of money.
Design Stickers for Cars and Vans
Stickers are really cheap and extremely effective. Pass stickers on to your friends and family for free. When displayed on windshields, their visual will catch the attention of other people on the road, especially in traffic jams and on busy roads.
If you have a company car, you can paint it all up with your business information and make a moving billboard. You can also get other vehicles on rent for this purpose in return of little payments.
Participate in Social Events and Public Shows
A great way to interact with the public is to have an active social and public life. You will have better chances of meeting prospective clients if you set up a stall in the social events or public shows. You should have abundant visiting card, flyers and small sized samples of your product at your stall. To save money, you can either go to open bazaars or share a booth with another business. Getting visitors comments and their contact numbers will really help you in following up with them in the future.
Word of-Mouth Advertising:
If your business allows, you can give free samples of your product to random people. They can contact you to purchase your product on the contact numbers that you had printed on the business cards. They will recommend your product to their family, friends, neighbours and colleagues, which is a word-to-mouth advertising and is very effective. Hence, the more crowds you cover, the more would be talking about your business.
Go Online
A simple way of reaching out people is through joining popular networks like Orkut, Facebook, Twitter and Flickr. You can also build your own website and create free blog spots on it. You can let people know about your business by writing articles, reviews and testimonials. You would exactly know how popular your business is becoming by seeing the number of comments on your website.
Free Gifts:
You can make a small investment in buying cheap and everyday items like small mirrors for girls; pens for office-going people and balloons for little kids, with the logo printed on the front. It is up to you if you want to pass these on in your leisure time or hire college students, for the same purpose, on your behalf, who can distribute them in busy places like restaurants, airports, parks, parties, praying areas or shopping centres etc. Your small gifts will act as constant reminders of your business to the people who will use them.
Artistic Business Cards:
Try to create exclusive business cards by printing slogans, phrases or pictures on their back. You should always carry a handful of these cards with you in your pocket, and pass them on to the people who might be interested in your business. Don not forget to put your business details on the card!
Get Other Material Printed:
Flyers, coupons, leaflets, catalogues and brochures are an integral part of your advertisement scheme. The important thing is to display the pictures of your product and your contact information. The neighbouring departmental stores may be able to help you out by putting up your brochures on a prominent place near the billing counter. Similarly, the receptionists of clinics and beauty salons can help you advertise your business by handing out your leaflets to the customers who are waiting for their turn. Moreover, college or university students can be made to hand out your brochures and stuff in public places for a small amount of money.
Design Stickers for Cars and Vans
Stickers are really cheap and extremely effective. Pass stickers on to your friends and family for free. When displayed on windshields, their visual will catch the attention of other people on the road, especially in traffic jams and on busy roads.
If you have a company car, you can paint it all up with your business information and make a moving billboard. You can also get other vehicles on rent for this purpose in return of little payments.
Participate in Social Events and Public Shows
A great way to interact with the public is to have an active social and public life. You will have better chances of meeting prospective clients if you set up a stall in the social events or public shows. You should have abundant visiting card, flyers and small sized samples of your product at your stall. To save money, you can either go to open bazaars or share a booth with another business. Getting visitors comments and their contact numbers will really help you in following up with them in the future.
Word of-Mouth Advertising:
If your business allows, you can give free samples of your product to random people. They can contact you to purchase your product on the contact numbers that you had printed on the business cards. They will recommend your product to their family, friends, neighbours and colleagues, which is a word-to-mouth advertising and is very effective. Hence, the more crowds you cover, the more would be talking about your business.
Go Online
A simple way of reaching out people is through joining popular networks like Orkut, Facebook, Twitter and Flickr. You can also build your own website and create free blog spots on it. You can let people know about your business by writing articles, reviews and testimonials. You would exactly know how popular your business is becoming by seeing the number of comments on your website.
About the Author:
Harrison James is advertising expert and has written various books. To get complete knowledge about utilisation of Banner Material visit his recommended site http://www.soyang.co.uk
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