As you go more and more into SEO or Search Engine Optimization you will find that not many people know that SEO and link building go together and are the most effective search engine marketing. For the new people that just started looking at the subject I think that it is best that we start from the beginning and the beginning here is what link building is.
If you do not do SEO for your website, and your website is not "search Engine friendly" then you will not rank anywhere on any of the major search engine like Google, Yahoo, MSN (now LIVE), Ask and Altavista. You want to rank, because if you do not rank anywhere on at least one of these your website does not exist.
You might think that it is easy and that you can just build a website and submit it to search engines, sure you could do this, but you have no guarantee that you will get traffic or that you will rank anywhere or even that your submitted website will be considered for listing.
First and foremost, SEO is Search Engine Optimization, and this is what the search engine use to look for your website. A potential client will type in a keyword into the search engine, and then as they press enter the search engine will list all of the websites that is best described by that keyword.
So if you do your SEO for your website correctly, your site is build "search Engine friendly", you have proper Meta tags working n the back ground, you update your keyword base and keep your articles SEO friendly and reader friendly, then you will rank somewhere.
Link building it's a way for you to get links from other webmasters so that you can link to their website from your website, which means that you will have a text link either on your home page or your links page you're any other page you feel will work. You will then, in return for linking to this persons website, give him your link so that he can link to your website in the same way.
You need to have some sort of adverting if you are to be successful in your chosen field. However, as time goes by, so does advertising go through changes, so how do we know where to go and how to advertise.
The answer to that is simple, you need to stick to with the times, and no we are not talking about the magazine, though if you where to advertise there you would get great exposure. No, we have a great way where you can keep you adverting to the people you target for you company, or an area you live in, so that people can visit you in your area.
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