Saturday, October 24, 2009

Promoting Your Brand With Executive Pens

By Marcelo Bobbet

The corporate world will never go without the use of pens. Unlike pencils, pens are more professional. Executive pens look even better because they give the impression of exclusivity. Only those who are connected to an organization may use that writing instrument.

Using pens as promotional freebies is very practical. It has countless uses. Besides the apparent reason, which is for writing down important business-related stuff, executive pens could be used as great giveaways or as special gifts. They may even be used as employee rewards.

Pens are available in an assortment of shapes and sizes. Some are in the regular, simple tube, while others have special parts in them. They could also vary in the thickness or thinness of their tips. Some are heavy while others are lightweight. There are pens that come with caps and grips, and then there are those that are retractable.

Pens may also be used in other settings aside from the workplace. They are used in school, at home, and basically everywhere else you can think of. You may need it to jot down your household budget for the week, write lesson plans, or compose letters for that special someone.

If you decide to use pens as your promotional item, you are surely in for a treat. People do not easily throw away such a useful thing. You can have your company logo or name imprinted on the pen's body or maybe on the clip. Your clients and target audience will always remember you whenever they use your customized pen.

Another valuable reason to use pens as a promotional item is its life span. It is non-perishable and does not spoil for a long time. If you buy a large amount today you don't have to worry about not consuming it for one day. You can just store left over pens and save them for next time. It cuts back your marketing expenses.

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