I recently published a new report which sums up my view of the last 2 years of the public speaking business by concluding that "Public Speaking (*as you know it) Is Dead!"
A link providing you with a free copy of my report can be found in the resource box at the bottom of this article.
While this view is strictly my opinion, it is supported by the facts and is now being validated by speakers in high places.
Well-known speaker and author, Jim Cathart, CPAE, a Past President of the National Speakers Association, recently commented that:"Scott Dennison has nailed it. The problem in our business is that it's not there anymore. The needs are still there and our skills are still valuable, but the ways in which people buy our services has permanently moved. It's time to go where the buying is happening."
So what is this all about and if the old way of doing things in the speaking business is dead - what can you, as a public speaker do to survive? Here are my top three tips for public speaking success in 2010 and beyond.
1) Realize that the new rules apply to you and act accordingly. We've moved from a time when speakers presented their message to live audiences and were able to command high fees to do so, to one where meetings that require a speaker are reduced.
What this means is that you need to think like a publisher or content provider. You're not just a speaker anymore. The audiences who once attended your speeches are still hungry for information on your area of expertise and want to gain access to your knowledge. They are seeking content and the new rules state you must give it to them.
2) Seek to find out what the audience loved about you and about your information. Then build relationships with only those individuals who are passionate about your topic.
Because of the Internet, you audience is not limited to those who would or could travel to the convention or meeting where you were presenting your information. Access to your work is now available to people all over the world with the only barrier being that persons access to the Internet. If your material fills a need your content can be distributed everywhere on earth.
3) Provide content for them to consume in multi-media formats, including video, audio, and text. This allows you to meet the needs of every learning style and offer them your information in they way they most want to receive it.
It's become quite common to take a presentation that was originally recorded in video that later becomes available as audio CDs, transcribed into a book, converted and distributed as articles or even blog posts. While repurposing your video may seem difficult and require a lot of work its very easy and quite profitable to do.
Where perhaps you once needed many many thousands of people to hear you speak to make a nice living, what if you only built relationships with 1000 who each were so passionate about your work that they'd be happy to invest $100 per month each to learn your information? Once you do the math, you'll quickly conclude that mourning the death of public speaking makes no sense at all.
A link providing you with a free copy of my report can be found in the resource box at the bottom of this article.
While this view is strictly my opinion, it is supported by the facts and is now being validated by speakers in high places.
Well-known speaker and author, Jim Cathart, CPAE, a Past President of the National Speakers Association, recently commented that:"Scott Dennison has nailed it. The problem in our business is that it's not there anymore. The needs are still there and our skills are still valuable, but the ways in which people buy our services has permanently moved. It's time to go where the buying is happening."
So what is this all about and if the old way of doing things in the speaking business is dead - what can you, as a public speaker do to survive? Here are my top three tips for public speaking success in 2010 and beyond.
1) Realize that the new rules apply to you and act accordingly. We've moved from a time when speakers presented their message to live audiences and were able to command high fees to do so, to one where meetings that require a speaker are reduced.
What this means is that you need to think like a publisher or content provider. You're not just a speaker anymore. The audiences who once attended your speeches are still hungry for information on your area of expertise and want to gain access to your knowledge. They are seeking content and the new rules state you must give it to them.
2) Seek to find out what the audience loved about you and about your information. Then build relationships with only those individuals who are passionate about your topic.
Because of the Internet, you audience is not limited to those who would or could travel to the convention or meeting where you were presenting your information. Access to your work is now available to people all over the world with the only barrier being that persons access to the Internet. If your material fills a need your content can be distributed everywhere on earth.
3) Provide content for them to consume in multi-media formats, including video, audio, and text. This allows you to meet the needs of every learning style and offer them your information in they way they most want to receive it.
It's become quite common to take a presentation that was originally recorded in video that later becomes available as audio CDs, transcribed into a book, converted and distributed as articles or even blog posts. While repurposing your video may seem difficult and require a lot of work its very easy and quite profitable to do.
Where perhaps you once needed many many thousands of people to hear you speak to make a nice living, what if you only built relationships with 1000 who each were so passionate about your work that they'd be happy to invest $100 per month each to learn your information? Once you do the math, you'll quickly conclude that mourning the death of public speaking makes no sense at all.
About the Author:
Professional speaker training expert, Scott A. Dennison is discussing the future of the public speaking business and offering you his FREE report Public Speaking (*as you know it) IS DEAD along with his top ten free Public Speaking Tips when you visit his site. You can get a unique content version of this article from the Uber Article Directory.
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